Global marketing manager CS & IB

Philips International; Pune District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Philips is seeking a Global Marketing Manager for CS & IB IGT MOS to lead global service marketing activities, develop value propositions, and drive cross‑functional campaigns across regions. You will create sales tools, engage KOLs, and participate in product development from ideation to order, ensuring ethical and compliant marketing practices.

The role requires building dashboards, collaborating with regional sales, and shaping plans that address local market needs while aligning with

Qualifications

• Bachelor's / master’s degree in marketing, Business Administration, Marketing Communications or equivalent.
• Preferably Customer Services / Healthcare experience
• Experience in a global matrix organization
• Minimum 2 years of experience with Bachelor's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent OR no prior experience required with master’s degree
• Experience in creation, development, and building portfolios
• Proven track record in Lean / Continuous Improvement. Green Belt/ Black belt certification is a preference
• Understand Customer Unmet needs and ability to design Service & Solutions
• Travel domestic and International, as & when required

Responsibilities

• Leads global CS & install base Marketing activities
• Build and manage Service Marketing Communication across all customer touchpoints.
• Lead Value Proposition Creation, segmentation and positioning strategies.
• Create sales enablement materials including brochures, presentations and training to support commercial excellence.
• Lead KOL engagement and voice of the customer initiatives
• Actively participate in MOS CS product development from Ideation to Order.
• Collaborates with the business and marketing teams to deliver comprehensive toolkits to assigned regions to enable a consistent experience of Philips for customers and consumers.
• Facilitates the annual marketing planning process, ensuring coordination and alignment across all marketing activities, working closely with cross‑functional teams to develop cohesive marketing plans, establish clear goals and objectives.
• Ensures adherence to established marketing policies, procedures, and ways of working by promoting a culture of compliance and ensuring marketing activities are conducted ethically and responsibly.
• Maintains a robust marketing measurement framework by developing marketing dashboards, establishing data collection protocols, and creating regular reports to track progress against established KPIs
• Work closely with Regional Sales and marketing teams to identify trends, customer needs and tailor strategies to local market needs.
• Determines the relevance of this service portfolio for Philips, assessing the value of new service and technology developments and identifying new opportunities for Philips.
• Keeps abreast of market, competition, technical, application and societal developments in the domain, showing understanding of the Philips position and business interests.
• Build a worldwide external network related to the service portfolio, and make this knowledge applicable for business, now and in the future.
• Represents Philips externally on related issues and orchestrates international platforms.
• Is consulted as a service marketing specialist and asked for projects to investigate feasibility of new businesses, applications concepts, and models.

Skills

Marketing experience

Global matrix organization

Customer service/Healthcare experience

Portfolio development

Lean / Continuous Improvement

Voice of the customer

Education

Bachelor's/Master's in Marketing or related field

Lean Six Sigma Belt (Green/Black)

Job description

Job Title

Global marketing manager CS & IB IGT MOS

Your role

• Leads global CS & install base Marketing activities
• Build and manage Service Marketing Communication across all customer touchpoints.
• Lead Value Proposition Creation, segmentation and positioning strategies.
• Create sales enablement materials including brochures, presentations and training to support commercial excellence.
• Lead KOL engagement and voice of the customer initiatives
• Actively participate in MOS CS product development from Ideation to Order.
• Collaborates with the business and marketing teams to deliver comprehensive toolkits to assigned regions to enable a consistent experience of Philips for customers and consumers.
• Facilitates the annual marketing planning process, ensuring coordination and alignment across all marketing activities, working closely with cross‑functional teams to develop cohesive marketing plans, establish clear goals and objectives.
• Ensures adherence to established marketing policies, procedures, and ways of working by promoting a culture of compliance and ensuring marketing activities are conducted ethically and responsibly.
• Maintains a robust marketing measurement framework by developing marketing dashboards, establishing data collection protocols, and creating regular reports to track progress against established KPIs
• Work closely with Regional Sales and marketing teams to identify trends, customer needs and tailor strategies to local market needs.
• Determines the relevance of this service portfolio for Philips, assessing the value of new service and technology developments and identifying new opportunities for Philips.
• Keeps abreast of market, competition, technical, application and societal developments in the domain, showing understanding of the Philips position and business interests.
• Build a worldwide external network related to the service portfolio, and make this knowledge applicable for business, now and in the future.
• Represents Philips externally on related issues and orchestrates international platforms.
• Is consulted as a service marketing specialist and asked for projects to investigate feasibility of new businesses, applications concepts, and models.

You're the right fit if

• Bachelor's / master’s degree in marketing, Business Administration, Marketing Communications or equivalent.
• Preferably Customer Services / Healthcare experience
• Experience in a global matrix organization
• Minimum 2 years of experience with Bachelor's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent OR no prior experience required with master’s degree
• Experience in creation, development, and building portfolios
• Proven track record in Lean / Continuous Improvement. Green Belt/ Black belt certification is a preference
• Understand Customer Unmet needs and ability to design Service & Solutions
• Travel domestic and International, as & when required

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. Indicate if this role is an office/field/onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

Equal Employment and Opportunity

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law.

As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug‑free workplace.

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