Global marketing manager CS & IB

Philips Iberica SAU; Pune District; On-site; INR 250,000 - 450,000; Full time

Job summary

Philips is seeking a Global Marketing Manager for CS & IB to lead global marketing activities, develop service marketing communications, and drive value proposition strategies across regions. The role collaborates with regional sales and marketing teams to deliver cohesive toolkits and campaigns, while ensuring ethical marketing practices and robust KPI tracking.

The ideal candidate has a degree in marketing or related fields, experience in a global matrix organization, and is willing to travel

Qualifications

• Bachelor's / master's degree in marketing, Business Administration, Marketing Communications or equivalent.
• Experience in a global matrix organization.
• Minimum 2 years of experience with Bachelor's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent OR no prior experience required with master's degree.
• Travel domestic and International, as & when required.

Responsibilities

• Leads global CS & install base Marketing activities.
• Build and manage Service Marketing Communication across all customer touchpoints.
• Lead Value Proposition Creation, segmentation and positioning strategies.
• Create sales enablement materials including brochures, presentations and training to support commercial excellence.
• Lead KOL engagement and voice of the customer initiatives.
• Actively participate in MOS CS product development from Ideation to Order.
• Collaborates with the business and marketing teams to deliver comprehensive toolkits to regions for a consistent Philips experience.
• Facilitates the annual marketing planning process with cross-functional teams.
• Ensures adherence to marketing policies, procedures and ethical standards.
• Maintains a robust marketing measurement framework with dashboards and KPIs.
• Work closely with Regional Sales and marketing teams to identify trends and tailor strategies to local market needs.
• Determines relevance of service portfolio and identifies opportunities for Philips.
• Keeps abreast of market, competition, technical, application developments and Philips position.
• Build a worldwide external network related to the service portfolio.
• Represents Philips externally on related issues and orchestrates international platforms.

Education

Bachelor's / master's degree in marketing, Business Administration, Marketing Communications or equivalent

Job description

Job Title

Global marketing manager CS & IB

Job Description

Job Title: Global marketing manager CS & IB IGT MOS

Your role:

• Leads global CS & install base Marketing activities


• Build and manage Service Marketing Communication across all customer touchpoints.


• Lead Value Proposition Creation, segmentation and positioning strategies.


• Create sales enablement materials including brochures, presentations and training to support commercial excellence.


• Lead KOL engagement and voice of the customer initiatives


• Actively participate in MOS CS product development from Ideation to Order.


• Collaborates with the business and marketing teams to deliver comprehensive toolkits to assigned regions to enable a consistent experience of Philips for customers and consumers.


• Facilitates the annual marketing planning process, ensuring coordination and alignment across all marketing activities, working closely with cross-functional teams to develop cohesive marketing plans, establish clear goals and objectives.


• Ensures adherence to established marketing policies, procedures, and ways of working by promoting a culture of compliance and ensuring marketing activities are conducted ethically and responsibly.


• Maintains a robust marketing measurement framework by developing marketing dashboards, establishing data collection protocols, and creating regular reports to track progress against established KPIs


• Work closely with Regional Sales and marketing teams to identify trends, customer needs and tailor strategies to local market needs.


• Determines the relevance of this service portfolio for Philips, assessing the value of new service and technology developments and identifying new opportunities for Philips.


• Keeps abreast of market, competition, technical, application and societal developments in the domain, showing understanding of the Philips position and business interests.


• Build a worldwide external network related to the service portfolio, and make this knowledge applicable for business, now and in the future.


• Represents Philips externally on related issues and orchestrates international platforms. Is consulted as a service marketing specialist and asked for projects to investigate feasibility of new businesses, applications concepts, and models.

You're the right fit if:

• Bachelor's / master's degree in marketing, Business Administration, Marketing Communications or equivalent.


• Preferably Customer Services / Healthcare experience


• Experience in a global matrix organization


• Minimum 2 years of experience with Bachelor's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent OR no prior experience required with master's degree


• Experience in creation, development, and building portfolios


• Proven track record in Lean / Continuous Improvement. Green Belt/ Black belt certification is a preference


• Understand Customer Unmet needs and ability to design Service & Solutions


• Travel domestic and International, as & when required

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company's facilities.
Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
Indicate if this role is an office/field/onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.


• Discover our rich and exciting history.


• Learn more about our purpose.