Global Content Specialist

Allison Transmission; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Allison Transmission is seeking a Global Content Specialist to develop, localize, and distribute high-impact content for Group and Business Units across diverse regions. Working at the intersection of brand, content and marketing communications strategy, you translate complex technical narratives into accessible, persuasive material for customers and partners worldwide.

This role requires collaboration with Global Lead, Brand & Content, Media & PR, Digital Communications, Internal

Responsibilities

• Stakeholder management with global leads, regional marketing teams, agencies, OEMs and distributors to roll out annual online/digital communications plans.
• Creates, updates and localizes content and collateral for global and regional teams, using AI; develops localization guidelines to empower regional teams to produce on-brand content at scale.
• Develops and maintains web pages aligned with global strategy; authors on-brand web copy for campaigns and product launches.

Job description

JOIN THE TEAM THAT’S POWERING PROGRESS Building cities. Driving commerce. Fueling Progress. For over 100 years, Allison has powered the vehicles and technology that move our world forward. What powers us? Our employees. From the first person hired by James Allison in 1915 to the thousands across the globe who work for Allison today, we’re driving progress everywhere because we employ top talent worldwide. In both the Allison Transmission and Allison Off-Highway Drive and Motion Systems business units, our team strives to Improve the Way the World Works. Learn more about this role and how you can begin driving your career forward!

Primary Purpose of Role:

Develop, localize, and distribute high-impact and memorable content for Group and Business Units across diverse segments and regions. Operating at the intersection of brand, content and marketing communications strategy, editorial excellence, and cross-functional collaboration, the Global Content Specialist ensures that Allison’s messaging and marketing collateral reflects the organization’s commitment to engineering leadership and customer‑centric communication - consistently and compellingly, across every touchpoint and geography. This role demands a sophisticated understanding of global audience dynamics, deep expertise in multi‑channel content production, and the editorial discipline to translate complex technical and commercial narratives into accessible, persuasive content that resonates with customers, partners, and external stakeholders worldwide.

Key Responsibilities:

• Stakeholder Management - Works closely with: Global Group: Global Lead, Brand & Content, Media & PR, Digital Communications, Internal Communications Business Unit and Regional Marketing teams, Segment Managers External Creative Agencies, PR agencies External customers including OEMs, Distributor Managed OEMs (DOEMs), distributor partners, to roll out annual online/digital communications plans.
• Content and Collateral Creation & Management Creates, develops and updates (translated) content, copy & marketing collateral (e.g. media information documents, messaging matrix/guides, presentations, brochures, advertisements, roll‑up designs, trade show visuals, Allison in Action stories, Talking Points etc.) in digital repositories (For copy) utilizing AI and other technologies to create efficiency; eventually (for DTP/design work) with support from external agencies. Comes up with new content & collateral ideas. Adapt core content for local cultural, linguistic, and regulatory contexts; Develop and maintain localization frameworks and editorial guidelines that empower regional teams to produce on‑brand content autonomously, at scale.
• Web Content Development & Publishing Architect, build, launch and maintain web pages (both internal & external platforms) in alignment with global content strategy, campaign briefs, product launches, and strategic communications initiatives. Author and edit compelling, on‑brand web copy that adheres to