Assistant General Manager - Marketing

Allison Transmission; Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Allison Transmission in India seeks an Assistant General Manager - Marketing to lead strategic marketing for On-Highway Truck and Bus, Off-Highway, and Defense programs, driving revenue growth and market share.

You will partner with senior management to develop integrated campaigns, guide regional teams, and shape brand positioning around performance, productivity, and reliability. This role demands hands-on execution and cross-functional leadership in a fast-growing mobility market.

Qualifications

• Bachelor's degree in Engineering, Marketing, Business Administration or related field.
• MBA or masters degree preferred.
• Minimum 7-10 years’ experience with at least 5 years in marketing, sales, or commercial vehicles, or auto industry in India.
• Experience working with OEMs or fleets in commercial vehicle industry in India preferred.
• Strong Excel and PowerPoint skills; PowerBI proficiency preferred.
• Willingness to travel as required.

Responsibilities

• Develop and execute marketing programs, strategies, and campaigns to drive measurable business results.
• Lead market segmentation and develop segment-specific strategies with regional teams.
• Design and implement marketing plans communicating value proposition: performance, productivity, reliability.
• Identify and quantify market opportunities for new Allison products tailored to Indian requirements.
• Conduct market analysis and competitive intelligence to inform decisions.
• Establish data management and tracking systems to optimize marketing effectiveness.
• Coordinate with Asia-Pacific team to grow India market share.
• Support cross-regional initiatives to maintain Allison's competitive advantage.
• Brand building, PR, and media oversight; develop regional marketing tools and resources.
• Plan and execute trade shows, OEM partnerships; manage marketing budget with monthly reporting.

Skills

Strategic leadership

Market segmentation

Brand building

Cross-functional leadership

Stakeholder management

Data analytics

Excel

PowerPoint

Power BI

Project management

Communication skills

Education

Bachelor's degree in Engineering/Marketing/Business Administration

MBA preferred

Tools

PowerBI

Excel

PowerPoint

Job description

Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.

ESSENTIAL FUNCTIONS

Strategic Planning & Execution

• Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results
• Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams
• Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliability
• Identify and quantify market opportunities for new Allison products, providing critical insights for product specifications tailored to Indian requirements
• Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions
• Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives

Cross-Functional Leadership

• Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across India
• Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally
• Collaborate with internal departments and external partners on strategic projects
• Brand Building & Communications
• Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning
• Build and manage a strategic mix of internal resources and contracted agencies to enhance marketing communications capabilities
• Oversee all PR and media activities, including press releases, testimonials, and advertising campaigns

Events & Stakeholder Engagement

• Plan and execute high-impact trade shows, industry events, and OEM partnerships that generate leads and strengthen market relationships
• Represent Allison at key community and business forums, expanding the company's network and influence
• Manage marketing budget in India, ensuring optimal resource allocation and providing accurate monthly reporting and forecasts

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EDUCATION REQUIREMENT:

Bachelor Degree in Engineering, Marketing, Business Administration or related field of study.

KNOWLEDGE, SKILLS, AND ABILITIES:

REQUIRED:

• At least 7-10 years’ working experience including minimum of 5 years in marketing, sales, or commercial vehicles, or auto industry, business development.
• Experience working with OEMs or fleets in commercial vehicle industry in India will be preferred.
• Wide Body Dump OEM interface experience will be preferred.
• Customer-centric and ability to bond with customers at all levels.
• Self-starter and fast learner with strong ability to energize and inspire others.
• Strong interpersonal and communication skills, both listening and presentation.
• Strong organizations skills and disciplined work ethics.
• Strong analytical skills and attention to details.
• Willingness to travel as required to achieve objectives.
• Good Excel and PowerPoint skills
• PowerBI or other data analysis skills are preferred

PREFERRED:

• MBA or Masters degree are preferred
• Marketing Degree couple with Engineering Discipline.
• Knowledge of engines/transmissions in commercial vehicles
• Commercial vehicle or special vehicle Sales and Marketing experience in India.