Content Specialist

InfoWryt Solutions LLP; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

InfoWryt Solutions LLP is seeking a Content Specialist to lead content strategy and execution across email campaigns, websites, social media, and corporate communications. You will craft clear, engaging content that aligns with our mission and enhances brand visibility, while coordinating with multiple internal teams to ensure consistency and impact.

The role emphasizes proactive planning, strong time management, and a collaborative approach.

Qualifications

• Excellent writing, editing, and proofreading for email, corporate communications, and marketing collateral.
• Strong understanding of marketing principles, audience segmentation, and performance analysis.
• Experience crafting impactful content that resonates with a global audience and supports sustainability narratives.
• Maintain consistent brand voice across all communications and campaigns.

Responsibilities

• Develop cohesive content strategy for email campaigns, websites, social media, and other channels.
• Create and oversee production of marketing collateral and digital assets.
• Plan and manage content calendar for campaigns and corporate communications.
• Collaborate with outreach, operations, logistics, and client servicing teams.
• Monitor and analyze content performance to optimize future strategies.

Skills

Content creation

Email marketing

Social strategy

Brand management

Project management

Analytical thinking

Collaboration

Education

Bachelor’s/Master’s degree in English/Communications/Marketing

Tools

HubSpot

Brevo

Google Analytics

Canva

Job description

ROLE OVERVIEW:-

As a Content Specialist, you will be the architect of our voice. You will bring our mission to life through strategic email campaigns, high-impact marketing collateral, digital marketing/social media, and corporate communications. You’ll represent the brand, writing with clarity and purpose, to make a meaningful impact. Your work will help ensure that everything we share feels consistent, thoughtful, and true to who we are. We are looking for someone proactive and well-organized, someone who approaches their work with care and intention. Strong time management and attention to detail will help you create content that is not only delivered on time but also connects with the people it is meant for. A collaborative mindset and openness to learning will help you grow in the role while contributing to the larger team. Most importantly, this is an opportunity to be part of something purpose-driven. Your words will support Orgaization communication strategy and help strengthen a growing global community that is working together toward a better future.

What You Will Be Responsible For

• Content Strategy & Development: Develop a cohesive content strategy that supports Organisation objectives and enhances brand visibility. Plan, write, and manage content for email campaigns, websites, social media, and other communication channels, ensuring messaging is clear, engaging, and aligned with organizational goals.
• Marketing Collateral: Create and oversee the production of marketing materials such as brochures, presentations, reports, and other printed and digital assets that effectively communicate the organisation's value propositions and initiatives.
• Content Calendar Management: Plan and manage the content calendar for email campaigns, social media, and corporate communications, ensuring timely and coordinated delivery of all communications.
• Collaboration: Work closely with internal teams, including outreach, operations, logistics, and client servicing to align content with broader organizational initiatives and messaging strategies.
• Analytics and Reporting: Monitor and analyze the effectiveness of content in email campaigns and corporate communications, using insights to optimize future content strategies.

REQUIRED SKILLS:-

• Content Creation: Exceptional writing, editing, and proofreading skills, with experience in crafting compelling content for email, corporate communications, and marketing collateral.
• Email Marketing Knowledge: Strong understanding of marketing principles, including content strategy, audience segmentation, and performance analysis.
• Impact-Driven Social Strategy: Experience in creating and scheduling intentional content that highlights our sustainability milestones and social impact stories to resonate with a global audience. Strong grasp of social media dynamics, including content planning, community management, and analyzing performance.
• Brand Management: Maintain a consistent brand voice across all content and communications.
• Project Management: Strong organizational and project management skills to manage multiple content projects and deadlines in a fast-paced environment.
• Analytical Thinking: Ability to analyze communication performance metrics and use data-driven insights to refine content strategies.
• Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively across teams and departments.

PREFERRED TOOLS

HubSpot, Brevo, Google Analytics, Canva

EDUCATION

Bachelor's/Master's degree or equivalent, preferably in English, Journalism, Communications, Marketing, or a related field.

WORK EXPERIENCE

3-4 years of experience in content writing, corporate communications, email marketing, and marketing communications.

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