Senior Campaign Manager

Qualys; Maharashtra; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Qualys in Maharashtra, India, is seeking a Campaign Manager to own the design, execution, and delivery of demand generation campaigns for prospect and customer accounts. You will work strategically and tactically, turning insights into integrated marketing programs that generate opportunities and accelerate the pipeline.

The role requires hands-on experience with paid media, strong analytics, and collaboration with Sales, GTM, Product Marketing.

Qualifications

• Requires four-year college degree.
• 8+ years in marketing or related roles.
• Experience with paid media and demand generation.
• Strong analytical and writing skills.
• Proficiency in MS Office and data analysis.

Responsibilities

• Plan, execute, manage, and optimize campaigns.
• Align upper funnel brand messaging with lower funnel direct response tactics.
• Define metrics and measure success of campaigns.
• Maintain campaign materials in the team's shared repository.
• Collaborate closely with sales teams and GTM priorities.

Skills

Campaign management

Integrated marketing

Paid media management

Analytics

Communication skills

Project management

Sales alignment

GTM coordination

Education

Bachelor's degree

Tools

Marketo

Salesforce

Job description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
The Campaign Manager owns the organization, execution, and delivery of demand generation campaigns for both prospect and customer accounts. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio. Campaign Managers will be responsible for implementing integrated marketing programs that engages customers and prospects, delivers new opportunities, and accelerates pipeline. The ideal candidate will have prior integrated marketing experience, strong analytical and communication skills, understanding of paid media platforms, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities:

• Plan, execute, manage, and optimize managed service and self-service campaigns
• Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
• Defining metrics and measuring success of campaigns using internal analytics
• Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
• Maintain and organize campaign-specific materials in team's shared document repository
• Closely align with sales teams and GTM priorities
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Develop, grow, and maintain relationships with internal teams
• Partner with Product and Product Marketing teams to ensure accurate campaign messaging
• Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing and performance
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Marketing Operations and Analytics team on campaign measurement reporting and insights generation
• Project management deadlines and deliverables among internal and external stakeholders
• Provide regular insights detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation and messaging
• Troubleshoot issues on all pre-production and live campaigns
• Provide detailed campaign wrap up reports
• Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

Qualifications:

• Four-year college degree
• Must have 8+ years of experience in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Ability to advise stakeholders on best practices and areas of opportunity
• Excited by a fast-paced and rapidly changing environment
• Experience using Marketo and Salesforce is preferred