Associate Director - Customer Marketing

Marketsandmarkets; Pune District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Marketsandmarkets is hiring a Customer Marketing leader to own marketing to and through our existing client base, driving adoption, expansion, retention, and advocacy across thousands of enterprise accounts.

This hands-on, player-coach role requires personally planning lifecycle campaigns, writing segmentation logic, drafting client communications, and building journeys in our automation platform, before scaling through a team.

Qualifications

• 8–14 years in B2B marketing.
• 4+ years in customer marketing, lifecycle marketing or installed-base growth for large-enterprise clients.
• Proven impact on expansion revenue and retention with measurable numbers.
• Experience building advocacy programs at scale (case studies, reference programs, advisory boards).
• Hands-on execution: planned, designed, launched lifecycle/expansion campaigns end-to-end in-platform.

Responsibilities

• Own expansion & cross-sell marketing within existing buying centers.
• Drive adoption, engagement, and advocacy across enterprise accounts.
• Build and measure voice of customer programs and proofs.
• Collaborate across client success, sales, and product to ship campaigns.

Skills

B2B marketing

customer marketing

lifecycle marketing

installed-base growth

expansion revenue

advocacy programs

campaign design

storytelling

cross-functional collaboration

Tools

Marketing automation platforms

Job description

Role

We are hiring a Customer Marketing leader to own marketing to and through the existing client base: driving adoption, expansion, retention, and advocacy across thousands of enterprise accounts. This role turns report buyers into KnowledgeStore, GrowthIQ, and SalesPlay subscribers, drives platform adoption that protects renewals, and turns the best clients into the public proof that powers the repositioning.

This is a hands-on, player-coach role. You will personally plan and design the lifecycle campaigns, write the segmentation logic and campaign briefs, draft the client communications and case studies, build the journeys in the automation platform, and run the first expansion and advocacy programs yourself before scaling through a team. We are not hiring a program administrator - we're hiring a builder who ships campaigns.

What You’ll Own

• 1. Expansion & Cross-Sell Marketing (Within Existing Buying Centers)
• 2. Adoption & Engagement
• 3. Advocacy & Proof
• 4. Voice of Customer & Measurement

What We’re Looking For

• - 8-14 years in B2B marketing, with 4+ years in customer marketing, lifecycle marketing, or installed-base growth roles serving large-enterprise clients.
• - Proven impact on expansion revenue and retention - you can show NRR, cross-sell, or renewal numbers you moved.
• - Experience building advocacy programs at scale: case-study engines, reference programs, advisory boards, client communities.
• - Hands-on execution capability: you have recently (last 12-24 months) personally planned, designed, and launched lifecycle and expansion campaigns end-to-end - segmentation, journey design, campaign copy, offer construction, and in-platform build - and can walk us through work you did yourself, not just directed.
• - Strong collaboration muscle across client success, sales, and product - this role lives at the seams.
• - Operator-level lifecycle marketing skills: you can personally build segments, journeys, and triggered programs in marketing automation platforms, set up engagement scoring, and stand up campaign measurement - not just brief a team to do it.
• - Excellent storyteller who can turn client outcomes into compelling, executive-grade proof.