General Manager – Sales & Business Development (Distributed Solar)

KSL Cleantech Limited; Kolkata District; On-site; INR 2,250,000 - 2,750,000; Full time

Job summary

KSL Cleantech Limited seeks a General Manager – Sales & Business Development (Distributed Solar) to lead growth in rooftop and distributed solar segments. The role focuses on market development, customer acquisition, and revenue generation across C&I, MSME, institutional, residential, and government sectors.

The ideal candidate has a BE/B.Tech in Electrical/related engineering, about 12 years in solar EPC, and a proven ability to develop techno-commercial proposals, build partnerships, and close

Qualifications

• Bachelor's degree in electrical/mechanical engineering or related field.
• 12 years of experience in solar EPC, rooftop solar, or renewable energy projects.
• Experience in developing techno-commercial proposals and customer-focused solutions.

Responsibilities

• Identify and develop new business opportunities in distributed solar across C&I, MSME, institutional, and residential segments.
• Develop market entry strategies and build a strong sales pipeline.
• Coordinate with design, engineering, and finance teams for comprehensive proposals.
• Engage with key stakeholders to secure orders and drive revenue growth.

Skills

Distributed solar

Rooftop solar

Solar PV systems

Techno-commercial proposals

Lead generation

Channel networking

Education

B.E./B.Tech in Electrical Engineering

Job description

Job Summary

The General Manager – Sales & Business Development(Distributed Solar) will be responsible for driving business growth, market development, customer acquisition, and revenue generation in the distributed solar segment. The role involves identifying and developing business opportunities across Commercial & Industrial (C&I), MSME, institutional, residential, and government customer segments. The position will focus on developing a strong sales pipeline, generating new leads, building strategic relationships, presenting customized solar solutions, negotiating commercial terms, and securing orders for rooftop and distributed solar projects.

Job Purpose

To drive the organization’s distributed solar business by developing new markets, acquiring customers, building strategic partnerships, and achieving sales and revenue targets. The key purpose is to establish a strong market presence in the distributed solar segment through customer-centric solutions, competitive commercial offerings, effective sales strategies, and long-term business relationships.

Competencies & Skills

• Good understanding of distributed solar, rooftop solar, ground-mounted captive solar, and behind-the-meter solar solutions.


• Knowledge of On-grid, Off-grid, and Hybrid Solar PV systems.


• Understanding of CAPEX, OPEX, RESCO, BOOT, and other solar business models.


• Ability to develop techno-commercial proposals and customized solar solutions.


• Understanding of solar project lifecycle, from lead generation and feasibility assessment to commissioning.


• Strong lead generation, prospecting, and customer acquisition capabilities.


• Market intelligence, competitor analysis, and business development planning.


• Strong networking skills with industrial associations, consultants, channel partners, and industry stakeholders.

Key Objectives

• Develop new business opportunities across C&I, MSME, institutional, commercial, and residential segments.


• Build a strong pipeline of qualified leads and prospective customers.


• Expand the organization’s market presence across assigned geographies.


• Develop strategic partnerships with channel partners, consultants, EPC contractors, and industry stakeholders.


• Strengthen customer relationships to generate repeat business and referrals.

Candidate’s Profile

• Qualification: B.E./B.Tech in Electrical, Mechanical, or related engineering disciplines


• Experience: 12 years


• Compensation: 25LPA


• Industry Exposure: Solar EPC, Rooftop Solar, C&I Solar, Renewable Energy, Power Infrastructure, or Energy Services.


• Location: Kolkata / Delhi

Key Responsibilities

Business Development & Market Expansion

• Identify, evaluate, and develop new business opportunities in the distributed solar segment.


• Develop market entry strategies for assigned territories and customer segments.


• Identify potential customers across C&I, MSME, institutional, commercial, and residential markets.


• Conduct market research, competitor analysis, and customer mapping.


• Explore opportunities in rooftop solar, ground-mounted captive solar, and hybrid distributed energy solutions.

Sales & Revenue Generation

• Generate leads through direct customer engagement, networking, referrals, industry events, and channel partners.


• Drive the complete sales cycle, including lead generation, qualification, customer meetings, proposal submission, negotiation, and order closure.


• Prepare and present techno-commercial proposals based on customer requirements.


• Develop customized solar solutions based on customer consumption patterns, available rooftop area, energy requirements, and financial objectives.


• Maintain a healthy sales pipeline and ensure timely follow-ups for business conversion.

Customer Relationship & Key Account Management

• Build and maintain strong relationships with industrial, commercial, and institutional customers.


• Engage with key decision-makers, including promoters, business owners, CEOs, CFOs, plant heads, facility managers, and procurement heads.


• Understand customer energy requirements, electricity consumption patterns, and cost‑saving expectations.


• Develop long‑term relationships to generate repeat orders, referrals, and cross‑selling opportunities.

Techno-Commercial Coordination

• Coordinate with design and engineering teams for site feasibility, system sizing, generation estimates, and technical proposals.


• Work with finance teams to develop competitive CAPEX, OPEX, and RESCO-based commercial models.


• Coordinate with project execution and operations teams to ensure smooth project handover after order closure.


• Support preparation of BOQs, project cost estimates, financial models, and commercial offers.


• Ensure proposals are technically viable and commercially competitive.

Regulatory & Market Awareness

• Track government policies, incentives, subsidies, and regulatory developments affecting distributed solar.


• Stay updated on DISCOM procedures, net metering regulations, connectivity requirements, and applicable state-level solar policies.


• Monitor competitor activities, pricing trends, and emerging solar technologies.


• Identify new opportunities arising from changing energy regulations and customer demand.