General Manager - Marketing

BW BUSINESSWORLD; New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

BW BUSINESSWORLD, Delhi, seeks a senior marketing leader to drive brand strategy, digital audience growth and integrated campaigns across channels. You will captain brand awareness, engagement and ROI while guiding multi-disciplinary teams and external agencies.

The role demands 12–18 years of media/digital marketing experience, with strong expertise in Brand Management, SEO, content marketing and analytics. MBA/PGDM-Marketing preferred.

Qualifications

• Lead brand strategy, digital audience growth, social media, events, partnerships and integrated marketing.
• 12–18 years of media/digital marketing experience.
• Expertise in Brand Management, Brand Strategy, Digital Marketing, SEO, Social Media, B2C, Content Marketing, Audience Growth, Marketing Analytics & Events.
• MBA/PGDM-Marketing preferred.

Responsibilities

• Lead brand strategy, digital audience growth, social media, events, partnerships and integrated marketing.
• Drive brand awareness, engagement, subscriptions and ROI while leading teams and agencies.
• Min 12–18 yrs media/digital marketing exp

Skills

Brand Management

Brand Strategy

Digital Marketing

SEO

Social Media

B2C

Content Marketing

Audience Growth

Marketing Analytics

Events

Education

MBA/PGDM-Marketing

Job description

1. Lead brand strategy, digital audience growth, social media, events, partnerships and integrated marketing.
2. Drive brand awareness, engagement, subscriptions and ROI while leading teams and agencies.
3. Min 12–18 yrs media/digital marketing exp

Required Candidate profile

1. Expertise in Brand Management, Brand Strategy, Digital Marketing, SEO, Social Media, B2C, Content Marketing, Audience Growth, Marketing Analytics & Events.
2. MBA/PGDM-Marketing preferred.