Senior Manager - Digital Marketing

adani capital pvt ltd; Ahmedabad District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Adani Capital Pvt Ltd in Ahmedabad is seeking a Senior Manager - Digital Marketing to lead social media strategy, content development, and campaign execution. The role requires developing data-driven plans, monitoring performance, and staying ahead of digital trends.

You will mentor teams, promote a digital mindset, and partner with internal stakeholders to advance brand visibility and engagement in a competitive market. Strong analytics and leadership are essential.

Qualifications

• BBA/MBA in Marketing or Communication or Media BA/BSc in Journalism required.
• 10-13 years of experience in Digital Marketing with 3+ years in Social Media Marketing.
• Proficiency in SM analytics tools and platforms is a must.

Responsibilities

• Social Media Strategy: Formulate and implement comprehensive social media strategies to enhance brand awareness and engagement.
• Content development: Develop, curate, and manage engaging content across all social media platforms.
• Campaign Management: Plan, execute, and optimize social media campaigns to achieve marketing objectives.
• Performance Monitoring & Reporting: Track, analyze, and report on social media performance metrics, making data-driven recommendations for improvement.
• Trend Analysis & Adaptation: Stay updated with the latest social media trends and platform updates to adapt strategies and maintain competitiveness.
• Team Development: Promote a respectful and safe workplace, lead collaborative and productive teams, and mentor for growth and success.
• Digital mindset: Champions a digital mindset within the organization to drive innovation and competitiveness.

Education

BBA/MBA in Marketing or Communication or Media BA/BSc in Journalism

Tools

SM analytics tools

Job description

Senior Manager - Digital Marketing

Responsibilities

• Social Media Strategy: Formulate and implement comprehensive social media strategies to enhance brand awareness and engagement.
• Content development: Develop, curate, and manage engaging content across all social media platforms.
• Campaign Management: Plan, execute, and optimize social media campaigns to achieve marketing objectives.
• Performance Monitoring & Reporting: Track, analyze, and report on social media performance metrics, making data-driven recommendations for improvement.
• Trend Analysis & Adaptation: Stay updated with the latest social media trends and platform updates to adapt strategies and maintain competitiveness.
• Team Development: Promote a respectful and safe workplace, lead collaborative and productive teams, and mentor for growth and success.
• Digital mindset: Champions a digital mindset within the organization to drive innovation and competitiveness. Keep up with digital and AI advancements to enhance business and maintain competitiveness.

Key Stakeholders

• Internal: Head - Digital Marketing, Other Practice Leads, Direct Reportees
• External: Customers, Vendors, Social Media Channel Partners

Qualifications

• Education Qualification: BBA/MBA in Marketing or Communication or Media BA/BSc in Journalism
• Work Experience (Range of years): 10-13 years of experience Digital Marketing with 3+ years of full-time experience in Social Media Marketing.
• Proficiency in SM analytics tools and platforms is a must.