Director – Digital Marketing

M.M.Enterprises (Recruitment Agency in India); India; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

M.M.Enterprises (Recruitment Agency in India) invites an experienced Director – Digital Marketing to steer the client’s digital growth across platforms. The role requires building strategy, guiding campaigns, and driving measurable results in the media sector.

You will oversee SEO/SEM, performance marketing, CRM, and marketing automation, manage budgets, lead a high-performing team, and collaborate with editorial, creative, sales, and product teams.

Qualifications

• 12–18 years of digital marketing experience with leadership.
• Experience in Media, Entertainment, OTT, or Advertising industries.
• Expertise in performance marketing, analytics, SEO/SEM, CRM, and marketing automation.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Develop and execute the overall digital marketing strategy.
• Lead performance marketing across Google, Meta, LinkedIn, YouTube, and other digital platforms.
• Drive customer acquisition, engagement, and retention through data-driven campaigns.
• Oversee SEO, SEM, social media, content marketing, email marketing, and influencer marketing.
• Manage digital marketing budgets and optimize ROI.
• Analyze campaign performance using web analytics and marketing automation tools.
• Collaborate with editorial, creative, sales, and product teams to deliver integrated campaigns.
• Build and mentor a high-performing digital marketing team.
• Stay updated on emerging digital trends, AI tools, and marketing technologies.

Skills

Leadership

Performance marketing

Analytics

SEO/SEM

CRM

Marketing automation

Stakeholder management

Budget management

Education

Bachelor's degree

MBA preferred

Job description

We’re Hiring: Director – Digital Marketing

Industry: Media & Entertainment
Location: India

We are looking for an experienced Director – Digital Marketing to lead and drive our digital growth strategy across multiple platforms. The ideal candidate will have a proven track record in developing high‑impact digital campaigns, driving audience engagement, and delivering measurable business growth within the media industry.

Key Responsibilities

• Develop and execute the overall digital marketing strategy.
• Lead performance marketing initiatives across Google, Meta, LinkedIn, YouTube, and other digital platforms.
• Drive customer acquisition, engagement, and retention through data‑driven campaigns.
• Oversee SEO, SEM, social media, content marketing, email marketing, and influencer marketing.
• Manage digital marketing budgets and optimize ROI.
• Analyze campaign performance using web analytics and marketing automation tools.
• Collaborate with editorial, creative, sales, and product teams to deliver integrated campaigns.
• Build and mentor a high‑performing digital marketing team.
• Stay updated on emerging digital trends, AI tools, and marketing technologies.

Requirements

• 12–18 years of experience in digital marketing with leadership experience.
• Strong background in the Media, Entertainment, OTT, Digital Publishing, or Advertising industry.
• Expertise in performance marketing, analytics, SEO/SEM, CRM, and marketing automation.
• Proven experience in managing large‑scale digital campaigns and budgets.Excellent leadership, communication, and stakeholder management skills.
• Bachelor’s degree required; MBA preferred.

Interested candidates can share their updated CV at: [e-mail]