General Manager- Branding & Digital Marketing

Chandigarh Group; Mohali; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Chandigarh Group is seeking an experienced General Manager - Branding & Digital Marketing to lead our digital presence, brand positioning, and online growth initiatives. You will drive multi-channel campaigns, align online activities with organisational goals, and lead a team plus external agencies.

The role requires strategic thinking, strong leadership, and a proven ability to deliver measurable results in branding, performance marketing, and content that resonates with target audiences.

Qualifications

• Extensive experience in digital marketing leadership and branding.
• Proven track record of driving online growth and lead generation.
• Strong capability to align online activities with business goals.
• Experience managing teams and external agencies.

Responsibilities

• Develop and implement digital marketing strategies aligned with organisational goals across channels.
• Strengthen brand identity and ensure consistent messaging across channels.
• Drive lead generation through campaigns, monitor CPL/CPA/ROI.
• Lead social media strategy and content planning including reels and blogs.
• Oversee website content and SEO strategies to boost organic traffic.
• Establish KPIs, analyze campaigns, and report insights to senior management.
• Mentor the team, manage external agencies and vendors.
• Collaborate across departments to ensure integrated online/offline campaigns.

Skills

Digital Marketing Strategy

Brand Management

Performance Marketing

Lead Generation

Social Media

Content Marketing

SEO

Analytics

Team Leadership

Agency Management

Integrated Marketing

Tools

Google Ads

Meta Ads

Analytics Tools

Job description

We are looking for an experienced and strategic General Manager - Branding & Digital Marketing professional to lead the organisation’s digital presence, brand positioning, and online growth initiatives.

Key Responsibilities

• 1. Digital Marketing Strategy - Develop and implement comprehensive digital marketing strategies aligned with organisational goals.Lead digital campaigns across SEO, SEM/PPC, social media, email marketing, content marketing, display advertising and other relevant channels.Identify emerging digital trends, technologies and platforms to improve brand visibility and customer acquisition.Develop annual and quarterly digital marketing plans and budgets.
• 2. Brand Management & Positioning- Develop and strengthen the organisation's brand identity and market positioning.Ensure consistent brand messaging, visual identity and tone of communication across all channels.Lead brand campaigns, launches, events and promotional initiatives.Monitor brand perception, visibility and digital reputation.
• 3. Performance Marketing & Lead Generation -Drive high-quality lead generation through digital campaigns.Plan, execute and optimise campaigns across platforms such as Google Ads, Meta and other relevant digital platforms.Monitor CPL, CPA, conversion rates, ROI/ROAS and other key performance indicators.Work closely with the admissions/sales/business development teams to improve lead quality and conversion.
• 4. Social Media & Content -Develop and oversee the organisation's social media strategy across relevant platforms.Lead content planning, including reels, videos, campaigns, thought-leadership content, blogs, creatives and digital storytelling.Ensure content is engaging, relevant and aligned with brand objectives.Build and manage the organisation's online community and engagement.
• 5. Website, SEO & Online Presence -Oversee website content, user experience and digital visibility.Develop SEO strategies to improve organic traffic and search rankings.Monitor website analytics, traffic sources, conversions and user behaviour.Coordinate with technology/web development teams for website improvements.
• 6. Analytics & Reporting -Establish digital marketing KPIs and performance dashboards.Analyse campaign and channel performance and identify areas for improvement.Prepare regular reports for senior management with insights, trends and recommendations.Use data and market insights to support marketing decisions and budget allocation.
• 7. Team & Agency Management -Lead, mentor and develop the digital marketing and branding team.Allocate responsibilities and monitor team performance.Manage external agencies, creative partners, media agencies and other vendors.Ensure timely delivery and quality of marketing campaigns and brand assets.
• 8. Integrated Marketing - Collaborate with admissions, sales, HR, corporate communications and other departments to ensure integrated brand communication. Support offline marketing, events, PR and corporate branding initiatives where required. Develop campaigns that integrate online and offline marketing touchpoints.