Digital Brand Manager

Orkla India Ltd.; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Orkla India Ltd. in Bengaluru seeks a results-driven Digital Marketing professional to own the calendar, manage organic and paid media, and optimize the media budget with the agency.

You will lead influencer and content marketing, onboarding partners, and execute campaigns across Instagram and YouTube, while daily reporting campaign performance and ROI.

Experience in GA4 and Meta Business Manager, plus proven ability to run integrated campaigns in FMCG/retail/e-commerce sectors is preferred.

Qualifications

• 4-6 years of digital marketing/brand marketing experience in FMCG, Retail, E-commerce, Start-up.
• 4-6 years of experience in digital marketing, including content, media and influencer marketing.
• Proven success in running integrated campaigns and managing influencer collaborations.
• Experience with GA4 and Meta Business Manager.

Responsibilities

• Own Digital Marketing Calendar (including brand Social Handles).
• Manage Organic (social media - YT, IG, FB, LI) and Paid Digital Media.
• Manage the digital marketing budget and ensure efficient spend with media planning and buying oversight.
• Build and drive innovative digital marketing campaigns.
• Influencer and Content Marketing: identify, onboard, and manage influencer partners, agencies and content creators.
• Develop and execute influencer marketing strategies across platforms (Instagram, YouTube).
• Daily Campaign reporting with agency - monitor performance and adjust.
• Brief & guide agencies and freelancers on Content Creation; manage Video/UGC/ Shoots.
• Competition Tracking and Regular reporting.
• Performance Marketing: manage and optimize campaigns (Google Ads, Meta Ads) to maximise ROI.
• Prepare reports and analytics on campaign performance, including ROIs and KPIs.

Skills

Digital marketing

Brand marketing

Social media

Influencer marketing

Content creation

Campaign reporting

Budget management

GA4 analytics

Education

Postgraduate/Graduate degree

Tools

Google Analytics GA4

Meta Business Manager

Job description

Role & responsibilities

• Own Digital Marketing Calendar (including brand Social Handles).
• Manage both Organic (social media - YT, IG, FB, LI) and Paid Digital Media.
• Manage the digital marketing budget and ensure efficient spend keeping a close supervision of the media planning and buying with the agency
• Build and drive innovative digital marketing campaigns
• Influencer and Content Marketing: Identify, onboard, and manage influencer partners, agencies and content creators aligned with brand values and campaign goals.
• Develop and execute influencer marketing strategies across platforms (Instagram, YouTube)
• Daily Campaign reporting with agency - Monitoring Campaign Performance and making necessary adjustments.
• Brief & guide various agencies, freelancers etc on Content Creation requirements. Manage Digital Content Creation Videos, UGC, Shoots etc.
• Competition Tracking and Regular reporting of the same
• Performance Marketing: Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Preferred candidate profile

1. Postgraduate/Graduate with 4-6 years of Digital marketing/brand marketing experience in FMCG, Retail, E-commerce, Start-up .
2. 4-6 years of experience in digital marketing, including content, media and influencer marketing.
3. Proven success in running integrated campaigns and managing influencer collaborations.
4. Experience in digital tools like Google analytics (GA4), Meta Business Manager