General Manager - Admissions

Shanti Informatics; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Masters Union seeks a senior leader to head Admissions, responsible for end-to-end strategy, funnel management, and revenue delivery for its courses. You will build and mentor a high-performance team of Managers and Counsellors, partner with Marketing, and ensure a seamless student journey from lead to enrolment.

The role requires a track record in high-ticket education sales, strong forecasting, and the ability to drive results in a fast-paced environment. MBA/PGDM preferred.

Qualifications

• 10+ years in admissions or education sales roles.
• “4+ years in a senior leadership position” is preferred.
• Experience leading large teams and driving funnel performance.
• Strong data-driven decision making and forecasting abilities.

Responsibilities

• Lead end-to-end admissions strategy and enrolment targets for assigned courses.
• Manage Managers and Admission Counsellors to meet funnel and revenue goals.
• Define course-wise plans and forecasts aligned with institutional targets.
• Track funnel metrics and drive initiatives to improve lead engagement and conversions.
• Collaborate with Marketing to shape lead generation and attribution.
• Coordinate with heads, Finance, and Operations for smooth cycle planning.
• Provide MIS insights and analysis to senior leadership.
• Establish counselling standards and training for high-quality conversations.
• Handle escalations and support senior-level student-parent conversations.

Skills

Admissions leadership

Data-driven

Education sales

Forecasting

Stakeholder management

Coaching & mentoring

Education

MBA/PGDM or relevant postgraduate

Job description

About Masters Union

Founded in 2020, Masters Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades. Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering. The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building. Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBAequivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for a Lead – Admissions. The role will be responsible for the end-to-end admissions outcome for the assigned course(s): setting the strategy, leading a team of Managers and Admission Counsellors, driving the admissions funnel, delivering enrolment and revenue targets, and ensuring a high-quality experience for prospective students and parents. The ideal candidate should be a senior admissions or education-sales leader with a strong track record of building and scaling teams, a data-driven approach to funnel and revenue management, and deep experience in high-ticket education/admissions sales.

Specifically, this role will involve

• Leading the admissions function for one or more courses in the Undergraduate Programme, owning enrolment and revenue targets for the assigned course(s) from lead qualification to application and final enrolment
• Defining and executing course-wise admissions strategy, annual and cycle-wise plans, and forecasts in alignment with institutional goals
• Leading, mentoring, and developing a team of Admissions Managers/Team Leads and Admission Counsellors; building a strong leadership bench and a high-performance culture Setting and reviewing team-level and individual admissions and conversion targets; holding the team accountable for delivery
• Tracking key funnel metrics, identifying gaps across stages, and driving initiatives to improve lead engagement, counselling quality, follow-ups, and conversions
• Partnering closely with Marketing to shape lead-generation strategy, improve lead quality, and ensure effective lead management and attribution
• Working with course/programme heads, Finance, Academics, Operations, and other internal teams to ensure smooth cycle planning, scholarships/fee structures, and an enrolment-to-onboarding handover
• Analysing daily, weekly, monthly, and cycle-level performance, and presenting actionable insights, forecasts, and MIS to senior leadership
• Establishing and maintaining counselling standards, playbooks, and training programmes to ensure consistent, high-quality conversations with prospective students and parents
• Handling senior-level escalations and supporting the team in complex student and parent conversations and closures
• Building and strengthening relationships with schools, counsellors, influencers, and other partners to expand the admissions pipeline
• Identifying process gaps and implementing systems, CRM practices, and automation to improve team productivity and conversion rates

Ideal candidate will have

• 10+ years of experience in admissions, education sales, inside sales, or a similar role, including 4+ years in a senior leadership position
• Proven experience managing large sales/admissions teams, including managers or team leads
• Proven track record in high-ticket education sales and admissions conversion, with ownership of revenue/enrolment targets
• Strong understanding of admissions/sales funnels, conversion metrics, and forecasting
• Strong data-driven and analytical approach to performance management and decision-making
• Excellent communication, counselling, negotiation, and stakeholder-management skills, with the ability to engage senior leadership
• Strong coaching, talent-development, and people-leadership capabilities
• Strategic thinking with strong execution in a fast-paced, target-driven environment
• Experience with leading EdTech companies, universities, or premium education institutions is preferred
• Experience handling students and parents will be an added advantage
• MBA/PGDM or a relevant postgraduate qualification is preferred