GemPundit - Head - Performance Marketing & Revenue Operations

GemPundit; India; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

GemPundit is seeking a Head of Performance Marketing & Revenue Operations to own the end-to-end digital revenue engine across paid media, analytics, experimentation, and funnel optimization. This is a business leadership role reporting directly to the CEO, responsible for driving revenue growth, ROAS, and contribution margin.

You will lead multi-channel paid media, build data-driven experimentation culture, manage budgets and agencies, and create scalable global acquisition & retention

Qualifications

• 7–12 years in performance marketing with revenue ownership.
• Strong ROAS, CAC control, and P&L mindset.
• Deep expertise in paid media across Google, Meta, YouTube, and Shopping.
• Experience scaling ecommerce revenue and leading teams.

Responsibilities

• Revenue & growth ownership across digital channels.
• Define full-funnel paid strategy and bid optimization.
• Establish A/B testing and CRO frameworks across ads and pages.
• Build dashboards, analytics, and leadership reporting.
• Manage budgets, agencies, and cross-functional partnerships.
• Lead global acquisition and retention engines.

Skills

Performance Marketing

Team Leadership

Analytics

P&L Management

Budget Allocation

Multi-channel

Education

Bachelor's/Master's in Marketing or Analytics

Tools

Google Ads

Meta Ads

Shopping Ads

Google Analytics

Job description

Role Summary:

The Head of Performance Marketing & Revenue Operations will own the end-to-end digital revenue engine across paid media, analytics, experimentation, and funnel optimization. This is a business leadership role reporting directly to the CEO, responsible for:

• Driving revenue growth, ROAS, and contribution margin


• Leading multi-channel paid media strategy


• Building data-driven experimentation culture


• Managing budgets, teams, and agency partnerships


• Creating scalable global acquisition & retention engines

Key Responsibilities:

1. Revenue & Growth Ownership:
   
   
   • Own paid revenue targets, ROAS, CAC, and contribution margin across all digital channels.
   
   
   • Translate business goals into quarterly and annual growth roadmaps.
   
   
   • Drive predictable, scalable, and profitable customer acquisition globally.
   
   


2. Performance Marketing Strategy:
   
   
   • Define and execute full-funnel paid strategy across Google, Meta, YouTube, Display, Shopping, and emerging platforms.
   
   
   • Lead audience segmentation, keyword strategy, creative testing, and bid optimization.
   
   
   • Continuously evolve channel mix, attribution models, and budget allocation to maximize ROI.
   
   


3. Experimentation, Analytics & CRO:
   
   
   • Establish a rigorous A/B testing and experimentation framework across ads, landing pages, and checkout funnels.
   
   
   • Build performance dashboards, cohort analysis, and predictive insights for leadership visibility.
   
   
   • Improve conversion rate, LTV, and retention through data-backed initiatives.
   
   


4. Budget & P&L Management:
   
   
   • Own multi-crore monthly marketing budget with strict ROI governance.
   
   
   • Optimize spend efficiency, scaling strategy, and marginal ROAS.
   
   
   • Present revenue forecasts and performance reviews to leadership.
   
   


5. Team Leadership & Capability Building:
   
   
   • Hire, mentor, and scale a high-performing performance marketing team.
   
   
   • Manage agencies, vendors, and technology partners.
   
   
   • Foster a culture of accountability, experimentation, and continuous learning.
   
   


6. Cross-Functional Business Impact:
   
   
   • Partner with Product, Tech, Analytics, Creative, and Sales to improve the full customer journey.
   
   
   • Influence pricing, merchandising, and retention strategy using marketing insights.
   
   
   • Support international expansion and new market entry.
   
   

Qualifications:

• Bachelors or Masters degree in Marketing, Business, Analytics, or related field.


• 7-12 years of performance marketing experience, including team leadership and revenue ownership.


• Proven track record of scaling e-commerce revenue with strong ROAS and CAC control.


• Deep expertise in Google Ads, Meta Ads, Shopping, attribution, and analytics tools.


• Strong business acumen, P&L mindset, and data-driven decision making.


• Experience in luxury, jewelry, or high-AOV e-commerce is a strong advantage.

Success Metrics:

• Revenue growth & ROAS improvement


• CAC reduction & contribution margin expansion


• Conversion rate & LTV improvement


• Scalable global acquisition engine


• High-performing team and experimentation velocity.