Functional Specialist (ISG)

Cognizant; Chennai District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Cognizant in Chennai is seeking a Functional Specialist (ISG) with deep expertise in agentic AI content strategy and content management. The role focuses on designing scalable hybrid solutions that elevate customer engagement and operational efficiency, applying multicultural and marketing perspectives to create inclusive content ecosystems for global growth.

You will work primarily in a day shift, collaborate fluently in English, and partner across sales and marketing to integrate AI insights

Qualifications

• Demonstrate substantial experience in agentic AI applications for content use cases.
• Advanced proficiency in content strategy, governance, and lifecycle processes.
• Hands-on expertise in content management systems and analytics integration.
• Knowledge of multicultural marketing concepts for global audiences.
• Experience collaborating with sales/marketing and enabling materials for campaigns.

Responsibilities

• Drive design of AI-enabled content workflows aligning with business objectives and metrics.
• Develop content strategy frameworks defining audiences, messages, governance, and lifecycle.
• Oversee end-to-end content management: authoring, tagging, reviewing, publishing, archiving.
• Coordinate hybrid work routines with documentation standards and communication rhythms.
• Optimize taxonomies and metadata for searchability, reuse, and analytics visibility.
• Facilitate workshops and translate complex concepts into accessible materials.
• Analyze performance data to refine strategies and demonstrate value to outcomes.
• Implement quality controls for linguistic clarity, accessibility, and cultural sensitivity.
• Collaborate with sales/marketing to integrate AI insights into campaigns.
• Document requirements and configuration guidelines for content platforms.

Skills

Agentic AI Strategy

Content Management

Content Governance

Multicultural Marketing

English Communication

Tools

LS Comm App Dev & Mngd Supp.

Job description

Job Title

Functional Specialist (ISG)

Job Summary

Serve as a Functional Specialist in ISG with deep expertise in agentic artificial intelligence content strategy and content management designing scalable hybrid solutions that elevate customer engagement and operational efficiency. Apply multicultural and marketing perspectives to create inclusive content ecosystems that support global growth while working primarily in a day shift and collaborating fluently in English.

Experience

8 - 12 years

Required Skills

Technical Skills: Agentic AI Content Strategy Content Management Domain Skills:

Nice to have skills

Domain Skills:Multicultural marketing Sales & Marketing

Technology

LS Comm. App Dev & Mngd Supp.

Shift

Day

Responsibilities

• -Drive the design of agentic artificial intelligence enabled content workflows that enhance personalization automation and consistency across digital channels while aligning closely with business objectives and measurable performance indicators.
• -Develop comprehensive content strategy frameworks that define audience segments core messages governance and lifecycle processes to ensure every asset directly supports company growth and long term brand equity.
• -Oversee end to end content management practices including authoring tagging reviewing publishing and archival activities to maintain a reliable source of truth that improves operational efficiency and user experience.
• -Coordinate hybrid work collaboration routines by establishing clear documentation standards and structured communication rhythms that keep distributed stakeholders informed and focused on shared content priorities.
• -Optimize content taxonomies and metadata structures to improve searchability reuse and analytics visibility so that teams can rapidly identify high impact materials and respond to emerging market opportunities.
• -Guide cross functional partners through content planning cycles by facilitating workshops defining campaign narratives and translating complex concepts into accessible materials tailored for diverse global audiences.
• -Analyze performance data from content initiatives using qualitative and quantitative measures to refine strategies enhance engagement and demonstrate tangible value to commercial and societal outcomes.
• -Implement robust content quality control practices that focus on linguistic clarity accessibility and cultural sensitivity ensuring that materials support inclusive communication and responsible brand presence.
• -Collaborate with sales and marketing stakeholders to integrate agentic artificial intelligence insights into campaign assets improving lead nurturing effectiveness and supporting sustainable revenue growth.
• -Document functional requirements and configuration guidelines for content platforms and tools so that technical teams can deliver reliable solutions that scale with evolving business demand and regulatory expectations.
• -Provide structured guidance to contributors on content creation standards including tone accessibility guidelines and ethical considerations so that every asset reflects company values and trust commitments.
• -Align day to day content operations with hybrid work model expectations by defining clear handoffs housekeeping tasks and digital collaboration norms that reduce friction and support resilient delivery.
• -Support continuous improvement initiatives in the ISG function by capturing lessons learned from projects recommending pragmatic enhancements and reinforcing practices that benefit customers communities and employees.

Qualifications

• -Demonstrate substantial experience in agentic artificial intelligence applications for content use cases including orchestration automation and intelligent recommendations within enterprise environments.
• -Exhibit advanced proficiency in content strategy disciplines covering audience research messaging frameworks editorial planning governance models and success measurement approaches.
• -Show strong hands on expertise in content management systems and related tools including configuration workflow design permission models and integration with analytics or marketing solutions.
• -Apply practical knowledge of multicultural marketing concepts to ensure content resonates with diverse communities reflects local nuances and supports inclusive global brand representation.
• -Bring relevant exposure to sales and marketing processes such as funnel stages campaign planning and enablement materials allowing alignment of content initiatives to commercial outcomes.
• -Demonstrate clear and professional communication capabilities in English for reading writing and speaking enabling effective collaboration with stakeholders in a multinational corporate setting.
• -Display proven experience in hybrid work environments using digital collaboration platforms and structured documentation practices to maintain continuity accountability and transparency in shared initiatives.

Job Location

Primary Location :INTNCHNA10(ITIND MEPZ (TBM) SDB 1 -4 SEZ)

Alternate Location :NA NA

Alternate Location 1 :NA NA

Job Type

Functional Specialist (ISG) [50SG01]

Demand Requires Travel?

No

Certifications Required

NA

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.