Frontline Sales Representative

Berger Paints India; Nashik; On-site; INR 156,240 - 178,560; Full time

Job summary

A leading player in the Indian paint industry is seeking a Sales Executive for field sales and dealer management in Nashik. The role involves building relationships with dealers and influencers, conducting site visits, and driving sales performance through effective engagement and communication strategies. This entry-level position offers a fixed salary with performance incentives and requires a passion for sales and customer relationships.

Qualifications

• Preferred: 12+ months in field sales or business development.
• Open to freshers with strong motivation and interpersonal skills.

Responsibilities

• Generate and manage primary sales from assigned dealers.
• Maintain dealer relationships and ensure satisfaction.
• Engage influencers to promote secondary sales.
• Conduct site visits to influence decision-makers.

Skills

Communication

Relationship Management

Negotiation

Problem-solving

Field Operations

Job description

******* THIS IS AN OFFROLE POSITION *******

Berger Paints India Limited, a leading player in the Indian paint and coatings industry, is expanding its team and inviting applications for the role of Sales Executive (Off-Roll) in Nashik. This role offers an exciting opportunity for individuals with a passion for field sales, dealer relationship management, and influencer engagement in the building materials sector.

As a Sales Executive, your responsibilities will include:

1. Primary Sales Execution:
   • Generate and manage primary sales from assigned dealers within your territory.
   • Monitor dealer performance, ensuring consistent order flow and stock rotation.
2. Dealer Relationship Management:
   • Maintain regular interaction with dealers to address concerns, resolve issues, and support product and scheme-related queries.
   • Ensure dealer satisfaction and loyalty through effective service and communication.
3. Influencer Engagement & Network Expansion:
   • Work with existing influencers (e.g., painters, contractors) to promote secondary sales and enhance brand preference.
   • Identify and onboard new influencers to expand reach and strengthen partnerships.
4. Site Visits & Business Conversion:
   • Conduct field visits to ongoing and new construction sites to promote Berger Paints products.
   • Convert potential opportunities by influencing decision-makers and ensuring product supply through dealers.
5. Training & Market Communication:
   • Conduct shop meetings and training for dealers and influencers on product updates, schemes, and brand positioning.
   • Represent the brand actively in the market.

Compensation details:

• Fixed Salary: ₹14,000 – ₹16,000 in-hand per month (negotiable based on experience)
• Performance Incentives: Up to ₹22,500/month upon target achievement

We seek energetic individuals interested in field sales and customer relationships.

Experience:

• Preferred: 12+ months in field sales, business development, or project-based selling
• Open to freshers with strong motivation and interpersonal skills

Preferred Industry Backgrounds include:

• Insurance & Financial products
• Consumer Durables
• Building Material Industry (e.g., Paints, Laminates, Plywood, Electricals, Cement, Pipes, Lubricants, Hardware, etc.)

Key Skills & Attributes:

• Excellent communication and relationship skills
• Self-driven with target focus
• Ability to handle field operations and build dealer networks
• Willingness to travel locally and engage stakeholders
• Strong negotiation and problem-solving skills

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Manufacturing

This job posting is active and accepting applications.