FMCG Retail Marketing Manager

Belhem India Pvt Ltd; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Belhem India Pvt Ltd in Pune is seeking a Retail Marketing professional to drive city/region-level marketing strategy to increase store footfall, customer acquisition and revenue growth through localized campaigns, events and in-store activations.

You will coordinate with store operations, category, VM and central marketing to deliver campaigns, manage promotional calendars and optimize ROI by analyzing sales and campaign performance.

Qualifications

• Prior experience in Retail Marketing, Grocery or FMCG Marketing or Trade Marketing.
• Graduation in any stream; MBA preferred.

Responsibilities

• Drive city/region-level marketing strategy to increase store footfall, customer acquisition, and revenue growth.
• Plan and execute localized campaigns & activations including events, in-store promotions, society/corporate tie-ups, and seasonal initiatives.
• Ensure strong retail branding & visual merchandising alignment across stores, including signage, displays, layouts, and overall store ambiance.
• Collaborate with store operations, category, VM, and central marketing teams to deliver seamless campaign execution and impactful store launches.
• Manage and execute promotional calendars (weekly/monthly), including product launches, festive campaigns, and special promotions.
• Handle vendor and partner management (agencies, printers, event teams, media partners) ensuring cost efficiency, quality, and timely delivery.
• Drive customer engagement & retention initiatives through community marketing, referrals, in-store experiences, and digital/local marketing channels.
• Analyze sales, footfall, and campaign performance data to optimize marketing effectiveness and improve ROI.

Skills

Retail marketing experience

Campaign planning

Education

Graduation in any stream; MBA preferred

Job description

• Drive city/region-level marketing strategy to increase store footfall, customer acquisition, and revenue growth.
  
• Plan and execute localized campaigns & activations including events, in-store promotions, society/corporate tie-ups, and seasonal initiatives.
  
• Ensure strong retail branding & visual merchandising alignment across stores, including signage, displays, layouts, and overall store ambiance.
  
• Collaborate with store operations, category, VM, and central marketing teams to deliver seamless campaign execution and impactful store launches.
  
• Manage and execute promotional calendars (weekly/monthly), including product launches, festive campaigns, and special promotions.
  
• Handle vendor and partner management (agencies, printers, event teams, media partners) ensuring cost efficiency, quality, and timely delivery.
  
• Drive customer engagement & retention initiatives through community marketing, referrals, in-store experiences, and digital/local marketing channels.
  
• Analyze sales, footfall, and campaign performance data to optimize marketing effectiveness and improve ROI.
  

Requirements

Prior Experience in Retail Marketing / Grocery or FMCG Marketing / Trade Marketing

Graduation in any stream but MBA Preferred