FMCG Retail Marketing Manager

Belhem India Pvt Ltd; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Belhem India Pvt Ltd in Kerala is seeking a seasoned Retail Marketing professional to drive region-level campaigns, partnerships, and store-branding initiatives. You will collaborate with store teams and central marketing to execute promotions and events that boost footfall and revenue.

The role emphasizes analytics, ROI-driven campaigns, and strong vendor management, with MBA preferred for higher responsibilities.

Qualifications

• Experience in retail / grocery or FMCG marketing / trade marketing.
• MBA preferred for advanced roles.

Responsibilities

• Drive city/region-level marketing strategy to increase store footfall, customer acquisition, and revenue growth.
• Plan and execute localized campaigns & activations including events, in-store promotions, society/corporate tie-ups, and seasonal initiatives.
• Ensure strong retail branding & visual merchandising alignment across stores, including signage, displays, layouts, and overall store ambiance.
• Collaborate with store operations, category, VM, and central marketing teams to deliver seamless campaign execution and impactful store launches.
• Manage and execute promotional calendars (weekly/monthly), including product launches, festive campaigns, and special promotions.
• Handle vendor and partner management (agencies, printers, event teams, media partners) ensuring cost efficiency, quality, and timely delivery.
• Drive customer engagement & retention initiatives through community marketing, referrals, in-store experiences, and digital/local marketing channels.
• Analyze sales, footfall, and campaign performance data to optimize marketing effectiveness and improve ROI.

Skills

Retail marketing

Campaign management

Vendor management

Analytics

Education

Graduation in any stream

MBA preferred

Job description

• Drive city/region-level marketing strategy to increase store footfall, customer acquisition, and revenue growth.
• Plan and execute localized campaigns & activations including events, in-store promotions, society/corporate tie-ups, and seasonal initiatives.
• Ensure strong retail branding & visual merchandising alignment across stores, including signage, displays, layouts, and overall store ambiance.
• Collaborate with store operations, category, VM, and central marketing teams to deliver seamless campaign execution and impactful store launches.
• Manage and execute promotional calendars (weekly/monthly), including product launches, festive campaigns, and special promotions.
• Handle vendor and partner management (agencies, printers, event teams, media partners) ensuring cost efficiency, quality, and timely delivery.
• Drive customer engagement & retention initiatives through community marketing, referrals, in-store experiences, and digital/local marketing channels.
• Analyze sales, footfall, and campaign performance data to optimize marketing effectiveness and improve ROI.

Requirements

Prior Experience in Retail Marketing / Grocery or FMCG Marketing / Trade Marketing

Graduation in any stream but MBA Preferred