Regional Market Manager

Kushals.com; Bengaluru; Presencial; INR 1.200.000 - 1.900.000; Jornada completa

Descripción de la vacante

Kushals.com is seeking a Manager - Regional Retail Marketing to lead sales-driven campaigns across Bengaluru's retail stores. You will drive store launches, brand campaigns, and regional growth initiatives.

You will analyse sales data, coordinate with store managers and agencies, and ensure ROI-focused marketing with strict budget control and consistent brand messaging. The role demands leadership, hands-on execution, and expertise in local market tailoring.

Formación

• Bachelor's degree in marketing or related field is required; Master's degree preferred.
• 4 to 6 years of retail marketing experience with store sales/marketing exposure.
• Experience in the assigned region (Bengaluru/Karnataka) is required.

Responsabilidades

• Develop and oversee sales-oriented marketing campaigns to boost brand awareness and store footfall.
• Visit stores regularly to understand marketing support requirements of store, cluster, and area managers.
• Strategy and execute plans for new store launches including pre-launch buzz, grand openings, and post-launch sustainability.
• Ensure brand consistency across campaigns and in-store experiences.
• Identify underperforming stores and implement marketing initiatives to improve performance.
• Build and manage a network of vendors/agencies for regional activities.
• Guide marketing executives to achieve objectives and manage budgets within constraints.
• Manage marketing budgets effectively and ensure timely delivery within budget.

Conocimientos

ATL marketing

BTL marketing

Budget management

Market research

Digital marketing

Media planning

Customer segmentation

Activation campaigns

Sales growth

Educación

Bachelor's degree in marketing

Master's degree preferred

Descripción del empleo

Manager - Regional Retail Marketing is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for driving new store launches and their sustenance and growth campaigns.

Objectives

1. Achieve Sales Targets: Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.
2. Enhance Customer Insights and Market Understanding: Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies.
3. Strengthen Stakeholder Relationships: Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.
4. Improve Underperforming Stores: Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations.
5. Increase Brand Awareness in Local Markets: Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market share.

Responsibilities

• Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned.
• Regular store visits to meet customers, store manager, cluster manager and area manager and understand their marketing support requirements.
• Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.
• Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.
• Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.
• Responsible for setting up a strong network of vendors / agencies for various activities planned for the respective regions.
• Providing guidance and support to the marketing executives to achieve marketing objectives.
• Manage marketing budgets effectively, ensuring that all activities are completed within budget constraints and on time.

Candidate Profile

Qualification

• Bachelor's degree in marketing, business administration, or a related field is required; a Master's degree is preferred.
• 4 to 6 years of retail marketing experience with earlier experience at individual store sales/marketing desirable
• Should have experience in working in the required region.

Experience

• Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment.
• Strong knowledge of marketing concepts and strategies.
• Proficiency in budget management and optimizing marketing budgets for ROI.
• Experience with market research, market entry strategies, and new market development.
• Strong knowledge of market trends and competition.
• Demonstrated sales growth for specific regions.
• Knowledge of digital marketing & know how of per marketing
• Expert in market research analysis, customer segmentation, customer profiling.
• Knowledge in RFM, Retention, Loyalty
• Ability to do or assist in media plan ( online and offline)
• Activation experience a must