Marketing Manager

Fresca Foods, Inc.; Delhi; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Fresca Foods, Inc. seeks a seasoned Brand Marketing Manager to develop and execute brand strategies that boost awareness and drive growth. You will plan campaigns across e-commerce, website, online branding, digital branding, product launches and promotions.

Collaborating with cross-functional teams, you will launch new products and premium brands, monitor market trends, and manage budgets while tracking KPIs to measure success.

Qualifikationen

• 5–10 years in FMCG with branding experience.
• Experience with brand campaigns and branding strategy.
• Strong communication and stakeholder management.

Aufgaben

• Develop and execute brand strategies to increase brand awareness and growth.
• Plan and manage marketing campaigns across channels including e-commerce and digital branding.
• Collaborate with cross-functional teams to launch products and premium brands.
• Analyze market trends and competitor activity to guide strategic planning.
• Manage budgets and track KPIs to measure campaign success.

Kenntnisse

Brand strategy

Campaign planning

Cross-functional collaboration

Budget management

KPI tracking

Communication skills

Jobbeschreibung

Role & responsibilities

• Develop and execute brand strategies to increase brand awareness and drive business growth.
• Plan and manage marketing campaigns across multiple channels, including e-commerce, website management, online branding, digital branding, product launches, promotions, and brand development.
• Collaborate with cross-functional teams to launch new products and premium brands while ensuring effective communication skills.
• Analyze market trends and competitor activity to inform strategic marketing planning decisions.
• Manage budgets for marketing initiatives and track key performance indicators (KPIs) to measure success.

Preferred candidate profile

• 5-10 years of experience in FMCG industry with expertise in branding, brand campaigns, brand marketing, branding strategy development.
• Strong understanding of e-commerce platforms and ability to leverage them effectively for marketing purposes.
• Excellent communication skills with the ability to work closely with internal stakeholders at all levels.