Field Officer

Cadila Pharmaceuticals Limited; Itarsi; On-site; INR 350,000 - 600,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India is seeking a dynamic Field Sales Executive to promote the company's products, drive Rx generation, and achieve territory sales targets. You will strengthen doctor and chemist relationships, coordinate promotions, manage stockists and distributors, and report activities through daily plans and calls, while ensuring product availability.

The role demands disciplined field work, excellent communication, strategic planning, and the ability to work

Job description

Job Description:

Role Objective / Major Purpose of the Job

JobTo drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

• 1. Sales & Target AchievementAchieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.Ensure effective product promotion to generate Rx demand and secondary sales.Personally, book orders to maintain adequate stock levels and avoid stock-outs.
• 2. Doctor & Chemist CoverageMaintain a Doctor Call Average of 10+1 per day.Achieve Minimum 95% MCR (Monthly Call Report) coverage.Ensure a minimum of 5 chemist calls per day.Build strong professional relationships with key doctors, consultants, and retail chemists.
• 3. Market Development & Strategy ImplementationImplement sales and marketing strategies designed by management.Identify potential markets and new customer opportunities within the territory.Expand doctor base and enhance prescription share.
• 4. Stockist & Distribution ManagementManage relationships with Stockists and C&F agents to ensure seamless supply.Monitor product availability, stock movement, and expiry management.
• 5. Promotional ActivitiesOrganize and conduct symposiums, seminars, and doctors’ group meetings.Actively participate in Cycle Briefing Meets and other company meetings.Ensure effective use of promotional inputs and materials.
• 6. Reporting & CompliancePlan daily work schedules effectively and submit Daily Work Plans.Submit Daily Call Reports through the PHYZII reporting tool.Provide structured market feedback on company and competitor products to the Product Management Team.Submit expense statements within stipulated timelines.Ensure adherence to company policies and ethical promotion standards.
• 7. AccountabilityIn the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Functional / Technical:
  Scientific product detailing & effective objection handling
  Relationship building and influencing ability
  Territory planning & time management
  Sales execution and target orientation
  Market intelligence gathering and reporting
  Adaptability, ownership mindset & accountability
  Ability to work independently as well as collaboratively
• Behavioural:
  Strong communication and impactful presentation skills