Field Officer

Cadila Pharmaceuticals Limited; Barrackpore; On-site; INR 250,000 - 500,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a field sales professional to promote products to doctors and pharmacists across the territory. You will achieve sales budgets, ensure product availability, and maintain strong relationships with medical professionals and retailers.

You will conduct audits, pre-call planning, and regular doctor/chemist visits, while implementing strategies for product launches and market development. Daily reporting and MCR upkeep are part of the role.

Responsibilities

• Field Work & Sales Achievement: Promote Cadila products to doctors and pharmacists, achieve sales budgets, ensure product availability.
• Doctor & Chemist Engagement: Conduct Retail Chemist Prescription Audit (RCPA), pre-call planning, maintain high call coverage and doctor/chemist lists.
• Product Promotion & Market Development: Execute strategies for new product launches, conduct product demonstrations, seminars, and identify potential markets.
• Business Strategy & Feedback: Implement marketing and business strategies as designed.
• E-Detailing & Sales Format: Use tabs, capture and insert inputs such as sample and doctor conversion details, update MCR daily.

Job description

Job Description:

Principal Tasks and Responsibilities:

1. Field Work & Sales Achievement? Promote company products to the doctors and pharmacists in line with divisional strategies and guidelines.? Achieve the assigned sales budget through effective prescription generation & maintain hygiene.? Ensure timely and sufficient availability of products at chemists/pharmacists to meet prescription demands.? Generate required Personal Order Bookings (POBs) as per division norms.? Proper Coverage, regular visit / frequency of visit, Update Product knowledge, in clinic effectiveness, Input utilisation, Implementing activities. Camps, campaigns.
2. Doctor & Chemist Engagement? Carry out effective RCPA (Retail Chemist Prescription Audit) and record accurate information in the system.? Set clear objectives through Pre-Call Planning for every doctor visit.? Achieve minimum daily call averages:? Doctors: 10 to 12 calls ( as per division norms )? Chemists: Minimum 5 calls? Maintain >95% MCR (Monthly Call Report) coverage.? Ensure continuous customer conversion and prevent prescriber loss by building long-term relationships.? Regularly create and update doctor and chemist lists as per divisional guidelines.
3. Product Promotion & Market Development? Successfully execute strategies for new product launches.? Conduct product demonstrations, symposiums, doctor group meetings, and seminars to enhance prescription generation.? Identify and develop potential markets and customers within the territory.
4. Business Strategy & Feedback? Implement marketing and business strategies designed.
5. E - Detailing & Sales Format? Once tabs are assigned, it is mandatory to use it.? Capture & insert the various inputs i.e. Sample & Doctor Conversion details? Regular MCR Updation with necessary approvalsReporting – Daily basis

Requirements: