Field Officer

Cadila Pharmaceuticals Limited; Lucknow; On-site; INR 350,000 - 700,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Lucknow requires a dynamic Pharmaceutical Sales Executive to drive prescription generation, achieve territory sales targets, and strengthen doctor and chemist relationships while ensuring product availability.

You will cover doctors and chemists, promote products, book orders to prevent stock-outs, implement management-driven strategies, monitor stock movement, and report daily activities via PHYZII to support market development.

Qualifications

• Strong communication and impactful presentation skills.
• Scientific product detailing and effective objection handling.
• Relationship building and influencing ability.
• Territory planning and time management.
• Sales execution and target orientation.
• Market intelligence gathering and reporting.

Responsibilities

• Achieve and surpass the assigned Sales Budget and yearly milestones for the territory.
• Promote products to generate Rx demand and secondary sales.
• Personally book orders to maintain stock levels and avoid stock-outs.
• Maintain Doctor Call Average and ensure doctor/chemist coverage targets.
• Implement sales and marketing strategies and identify new opportunities.
• Manage relationships with stockists and distribution channels to ensure supply.
• Submit Daily Work Plans, Daily Call Reports, and market feedback via PHYZII.

Job description

Job Description:

Role Objective / Major Purpose of the JobTo drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   Ensure effective product promotion to generate Rx demand and secondary sales.
   Personally book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   Maintain a Doctor Call Average of 10+1 per day.
   Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   Ensure a minimum of 5 chemist calls per day.
   Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   Implement sales and marketing strategies designed by management.
   Identify potential markets and new customer opportunities within the territory.
   Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   Manage relationships with Stockists and C&F agents to ensure seamless supply.
   Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   Organize and conduct symposiums, seminars, and doctors’ group meetings.
   Actively participate in Cycle Briefing Meets and other company meetings.
   Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   Plan daily work schedules effectively and submit Daily Work Plans.
   Submit Daily Call Reports through the PHYZII reporting tool.
   Provide structured market feedback on company and competitor products to the Product Management Team.
   Submit expense statements within stipulated timelines.
   Ensure adherence to company policies and ethical promotion standards.
7. Accountability
   In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Strong communication and impactful presentation skillsScientific product detailing & effective objection handlingRelationship building and influencing abilityTerritory planning & time managementSales execution and target orientationMarket intelligence gathering and reportingAdaptability, ownership mindset & accountabilityAbility to work independently as well as collaborativelyUnderstanding of pharmaceutical sales operations and reporting