Fertiliser Marketing Head (North India)

HRD House; India; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

HRD House invites an experienced Fertiliser Marketing Head to steer go-to-market for a new 1,000 TPD NPK fertiliser project, with focus on Haryana and Punjab. The role requires close collaboration with sales, supply chain and regulatory teams to deliver robust market access and farmer engagement.

You will build dealer networks, drive volume growth, and shape regional marketing strategies while ensuring compliance with subsidy schemes and government norms.

Qualifications

• 15+ years of experience in the Agrochemical industry.
• Strong background in fertiliser/agri-input sales and marketing.
• Proven dealer/distributor network knowledge in Haryana and Punjab.
• Track record of volume and revenue growth.

Responsibilities

• Build and manage dealer/distributor networks in Haryana and Punjab.
• Achieve primary and secondary sales targets and regional growth.
• Develop regional marketing, demand-gen and brand-penetration strategies.
• Engage with farmers, conduct field demonstrations and product positioning.
• Monitor competitor activity, pricing, trends, and dealer margins.
• Coordinate with plant and supply chain for demand forecasting and stock planning.
• Ensure compliance with fertiliser marketing regulations and government norms.
• Develop relationships with agriculture departments, cooperatives and stakeholders.

Skills

Sales & Marketing

Dealer Network Management

Negotiation

Market Analysis

Education

B.Sc Agriculture

M.Sc Agriculture/Horticulture

Job description

Role & responsibilities

We are looking for an experienced Fertiliser Marketing Head to lead the go-to-market strategy for a new 1,000 TPD NPK (20:20:0:13)complex fertiliser plant, with a focus on Haryana and Punjab.

Key Responsibilities

• Candidate will be responsible for building and managing dealer/distributor networks across Haryana and Punjab.
• Candidate will be responsible for achieving primary and secondary sales targets and driving regional volume growth.
• Candidate will be responsible for developing regional marketing, demand-generation and brand-penetration strategies.
• Candidate will be responsible for farmer engagement, field demonstrations and crop-specific product positioning.
• Candidate will be responsible for monitoring competitor activity, pricing, market trends and dealer margins.
• Candidate will be responsible for coordinating with plant and supply-chain teams for demand forecasting and stock planning.
• Candidate will be responsible for ensuring compliance with fertiliser marketing regulations, NBS and applicable government norms.
• Candidate will be responsible for developing relationships with agriculture departments, cooperatives and key market stakeholders.

Candidate Profile

• Candidate should have graduate in B.Sc OR M.Sc Agriculture /Horticulture related to Agriculture field with 15 + years of experience in Agrochemical industry.
• Candidate should have strong experience in fertiliser/agri-input sales and marketing, preferably phosphatic/NPK products.
• Candidate should have a strong dealer/distributor network and in-depth knowledge of Haryana and Punjab markets.
• Candidate should have a proven track record of achieving volume and revenue growth.
• Candidate should be willing to undertake extensive regional travel and engage directly with dealers and farmers.
• Candidate should have a good understanding of NBS subsidy mechanisms and fertiliser regulatory requirements.
• Candidate should have strong negotiation, business development and relationship management skills.