Fashion Stylist & Content Creator

EC2 Consulting Solutions; Surat; On-site; INR 350,000 - 600,000; Full time

Job summary

EC2 Consulting Solutions is seeking a creative Fashion Content & Creative Lead to drive content across Instagram, Facebook, and campaigns. You will plan and execute fashion shoots, develop mood boards, and steer visual storytelling to reinforce brand identity.

You will collaborate with photographers, models, makeup artists, stylists, and editors, maintain monthly production calendars, and optimize ads for Meta platforms via A/B testing.

Qualifications

• 1-3 years of experience in fashion, lifestyle, or e-commerce creative roles.
• Strong understanding of women's fashion, styling, and current fashion trends.
• Experience in fashion photoshoot planning and creative direction.
• Expertise in mood board creation and campaign conceptualisation.
• Understanding of Meta advertising creatives and performance marketing.
• Knowledge of Photoshop, Illustrator, Canva, or similar design tools.
• Strong communication, leadership, planning, and execution skills.
• A strong portfolio of fashion shoots, social media content, and advertising campaigns.

Responsibilities

• Develop creative content ideas for Instagram, Facebook, and other social media platforms.
• Create engaging Reels concepts, fashion videos, product stories, and campaign content.
• Plan monthly content calendars according to fashion trends and brand requirements.
• Develop storytelling concepts that strengthen brand identity.
• Plan and execute model photoshoots, product shoots, and campaign shoots.
• Prepare shoot concepts, references, styling ideas, poses, and shot lists.
• Coordinate with photographers, models, makeup artists, stylists, and video editors.
• Ensure all shoots meet quality and brand standards.
• Create professional mood boards for seasonal collections, product launches, and marketing campaigns.
• Research international fashion trends, colours, styling, poses, backgrounds, and visual references.
• Develop concepts for studio shoots, outdoor shoots, and fashion campaigns.
• Maintain a consistent visual identity across all brand platforms.
• Develop high-converting creative concepts for Meta Ads (Facebook and Instagram).
• Create concepts for static ads, carousel ads, video ads, UGC-style content, and promotional campaigns.
• Work with the performance marketing team to develop multiple creative variations for A/B testing.
• Analyse creative performance, including CTR, engagement, conversions, and ROAS, and improve future creatives.
• Manage and coordinate graphic designers, video editors, photographers, and other creative resources.
• Provide clear creative briefs and ensure timely delivery of assets.
• Maintain a monthly creative production calendar and ensure quality control.

Skills

Fashion content creation

Creative direction

Social media marketing

Mood board creation

Photoshoot planning

Campaign development

Brand identity

Communication

Leadership

Tools

Photoshop

Illustrator

Canva

Job description

Key Responsibilities

Fashion Content Creation

• Develop creative content ideas for Instagram, Facebook, and other social media platforms.


• Create engaging Reels concepts, fashion videos, product stories, and campaign content.


• Plan monthly content calendars according to fashion trends and brand requirements.


• Develop storytelling concepts that strengthen brand identity.

Photoshoot Planning & Execution

• Plan and execute model photoshoots, product shoots, and campaign shoots.


• Prepare shoot concepts, references, styling ideas, poses, and shot lists.


• Coordinate with photographers, models, makeup artists, stylists, and video editors.


• Ensure all shoots meet quality and brand standards.

Mood Board & Creative Direction

• Create professional mood boards for seasonal collections, product launches, and marketing campaigns.


• Research international fashion trends, colours, styling, poses, backgrounds, and visual references.


• Develop concepts for studio shoots, outdoor shoots, and fashion campaigns.


• Maintain a consistent visual identity across all brand platforms.

Advertising Creatives & Performance Marketing

• Develop high-converting creative concepts for Meta Ads (Facebook and Instagram).


• Create concepts for static ads, carousel ads, video ads, UGC-style content, and promotional campaigns.


• Work with the performance marketing team to develop multiple creative variations for A/B testing.


• Analyse creative performance, including CTR, engagement, conversions, and ROAS, and improve future creatives.

Creative Team Management

• Manage and coordinate graphic designers, video editors, photographers, and other creative resources.


• Provide clear creative briefs and ensure timely delivery of assets.


• Maintain a monthly creative production calendar and ensure quality control.

Required Skills & Experience

• 1-3 years of experience in fashion, lifestyle, or e-commerce creative roles.


• Strong understanding of women's fashion, styling, and current fashion trends.


• Experience in fashion photoshoot planning and creative direction.


• Expertise in mood board creation and campaign conceptualisation.


• Understanding of Meta advertising creatives and performance marketing.


• Knowledge of Photoshop, Illustrator, Canva, or similar design tools.


• Strong communication, leadership, planning, and execution skills.


• A strong portfolio of fashion shoots, social media content, and advertising campaigns.