Content Creator (Female)

Pratham International; Vadodara; On-site; INR 450,000 - 600,000; Full time

Job summary

Pratham International is seeking a creative Content Creator to join our team in Vadodara. You will develop engaging content for Instagram, YouTube, Facebook, LinkedIn, and other digital platforms, aligning with brand goals.

You will plan Reels, Shorts, captions, and campaign creatives, and collaborate with marketing and design teams to deliver timely campaigns. If you have strong writing and storytelling skills, apply now.

Qualifications

• Graduate in Marketing, Mass Communication, Journalism, Digital Marketing, or any relevant field.
• 1–2 years of experience in content creation, social media, digital marketing, or a similar role preferred.
• Strong writing, communication, storytelling, and creative thinking skills.
• Good understanding of Instagram, YouTube, Facebook, LinkedIn, and other social media platforms.
• Knowledge of Canva, CapCut, Photoshop or other content creation tools is an advantage.
• Ability to identify and adapt to current social media trends.
• Candidates comfortable appearing on camera will be preferred.

Responsibilities

• Develop creative and engaging content for Instagram, Facebook, YouTube, LinkedIn, and other platforms.
• Plan and create Reels, Shorts, posts, stories, carousels, captions, promotional content, and campaign creatives.
• Research trending topics, hashtags, sounds, and content styles relevant to the audience.
• Collaborate with marketing, design, video editing, and counselling teams to develop content.
• Assist in planning and executing social media content calendars and campaigns.
• Create content around services, events, promotions, student experiences, achievements, and brand activities.
• Coordinate with video and graphic design teams to ensure content is visually appealing and on-brand.
• Monitor social media performance and identify content that drives engagement and reach.
• Stay updated with social media algorithms and platform updates.

Skills

Content creation

Social media

Copywriting

Storytelling

Communication skills

Video basics

Education

Graduate degree in Marketing or related field

Tools

Canva

CapCut

Photoshop

Job description

We are looking for a creative, trend-aware, and detail-oriented Content Creator to join our team. The ideal candidate will be responsible for developing engaging content for social media, digital marketing campaigns, websites, and other online platforms. The candidate should have a strong understanding of social media trends, storytelling, and audience engagement, with the ability to turn ideas into compelling content that supports our brand and marketing goals.

Requirements

### Key Responsibilities

• * Develop creative and engaging content for Instagram, Facebook, YouTube, LinkedIn, and other digital platforms.
• * Plan and create Reels, Shorts, posts, stories, carousels, captions, promotional content, and campaign creatives.
• * Research trending topics, formats, hashtags, sounds, and content styles relevant to the target audience.
• * Develop creative concepts and content ideas aligned with brand objectives and marketing campaigns.
• * Write engaging captions, scripts, hooks, headlines, and social media copy.
• * Collaborate with the marketing, design, video editing, and counselling teams to develop effective content.
• * Assist in planning and executing social media content calendars and campaigns.
• * Create content around services, events, promotions, student experiences, achievements, and brand activities.
• * Coordinate with the video and graphic design team to ensure content is visually appealing and consistent with the brand.
• * Monitor social media performance and identify content that generates engagement, reach, and audience interest.
• * Stay updated with social media algorithms, digital trends, platform updates, and audience preferences.
• * Participate in basic video shoots, on-camera content, interviews, and event coverage when required.
• * Maintain consistency in brand tone, messaging, visual identity, and communication style.
• * Repurpose existing content into different formats suitable for various platforms.
• * Manage multiple content projects and ensure timely delivery according to the content calendar.

### Requirements

• * Graduate in Marketing, Mass Communication, Journalism, Digital Marketing, or any relevant field.
• * 1–2 years of experience in content creation, social media, digital marketing, or a similar role preferred.
• * Strong writing, communication, storytelling, and creative thinking skills.
• * Good understanding of Instagram, YouTube, Facebook, LinkedIn, and other social media platforms.
• * Knowledge of basic Canva, CapCut, Photoshop, or other content creation tools is an advantage.
• * Ability to identify and adapt to current social media trends.
• * Strong attention to detail and ability to work within deadlines.
• * Candidates who are comfortable appearing on camera will be preferred.