Digital Media Marketing Manager

Makonis; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Makonis is seeking an experienced digital media marketing leader to drive strategy, planning, and execution across major digital platforms. The role emphasizes data-driven decision making to enhance brand visibility, engagement, traffic, and growth through integrated media campaigns.

The ideal candidate brings 10–12 years of hands-on experience with Meta, Google, YouTube, DV360, LinkedIn, GA4, and marketplace media, and can manage large-scale budgets while guiding cross-functional teams to

Qualifications

• Master’s degree in Marketing, Digital Media Management or a related field.
• 10–12 years of experience in digital media marketing, media planning, and campaign management.
• Strong hands-on expertise across Meta Ads Manager, Google Ads, YouTube Ads, DV360, LinkedIn Campaign Manager, GA4 and related tools.
• Proven ability to plan, optimize and measure campaigns for brand and performance objectives.

Responsibilities

• Lead digital media planning and execution across platforms including Meta, Google, YouTube, LinkedIn, Programmatic and emerging digital ecosystems.
• Develop and implement integrated digital media strategies aligned to brand, marketing, and business objectives.
• Manage end-to-end digital campaign execution including media planning, budgeting, deployment, optimization, reporting, and performance analysis.
• Drive brand visibility, consideration, engagement, traffic, and media effectiveness through data-driven digital media strategies.
• Support performance marketing initiatives across channels with a focus on efficient traffic acquisition, audience targeting, retargeting, and conversion optimization.
• Work closely with internal teams and external partners to manage and optimize brand websites, ensuring strong user experience, content effectiveness, campaign integration, and alignment with overall digital marketing objectives.
• Plan and optimize campaigns across e-commerce and marketplace platforms to support business growth and sales objectives.
• Manage digital media budgets and ensure efficient allocation across channels to maximize reach, engagement, traffic, and ROI.
• Continuously monitor and optimize media performance across platforms using analytics, attribution models, dashboards, and platform insights.
• Work closely with internal teams and external agencies to ensure seamless execution of digital campaigns and alignment with overall communication objectives.
• Collaborate with internal teams/agencies to guide development of media-first digital creatives and content formats across static, video, and performance assets.
• Stay updated on digital media trends, platform updates, audience behavior, and industry best practices to recommend innovative and effective media solutions.
• Lead agency and partner management across media planning, execution, reporting, and optimization.

Skills

Digital media strategy

Media planning

Campaign optimization

Analytics

Education

Master’s degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

DV360

GA4

YouTube Ads

LinkedIn Campaign Manager

Job description

Position Summary

We are looking for an experienced and strategic digital media marketing professional to lead Digital Media Marketing initiatives across brands. The role requires strong expertise in digital media strategy, media planning, campaign execution, optimization, and data-driven decision making across brand and performance marketing objectives. The candidate will be responsible for driving digital visibility, consideration, engagement, website traffic and business growth through effective media planning and execution across brand and performance marketing objectives. The candidate will be responsible for driving digital visibility, consideration, engagement, website traffic, and business growth through effective media planning and execution across digital platforms, while leveraging a strong mix of digital brand marketing, media effectiveness, audience strategy, and performance-led initiatives to scale impactful campaigns.

General Responsibilities

• Lead digital media planning and execution across platforms including Meta, Google, YouTube, LinkedIn, Programmatic and emerging digital ecosystems.
• Develop and implement integrated digital media strategies aligned to brand, marketing, and business objectives.
• Manage end-to-end digital campaign execution including media planning, budgeting, deployment, optimization, reporting, and performance analysis.
• Drive brand visibility, consideration, engagement, traffic, and media effectiveness through data-driven digital media strategies.
• Support performance marketing initiatives across channels with a focus on efficient traffic acquisition, audience targeting, retargeting, and conversion optimization.
• Work closely with internal teams and external partners to manage and optimize brand websites, ensuring strong user experience, content effectiveness, campaign integration, and alignment with overall digital marketing objectives.
• Plan and optimize campaigns across e-commerce and marketplace platforms to support business growth and sales objectives.
• Manage digital media budgets and ensure efficient allocation across channels to maximize reach, engagement, traffic, and ROI.
• Continuously monitor and optimize media performance across platforms using analytics, attribution models, dashboards, and platform insights.
• Work closely with internal teams and external agencies to ensure seamless execution of digital campaigns and alignment with overall communication objectives.
• Collaborate with internal teams/agencies to guide development of media-first digital creatives and content formats across static, video, and performance assets.
• Stay updated on digital media trends, platform updates, audience behavior, and industry best practices to recommend innovative and effective media solutions.
• Lead agency and partner management across media planning, execution, reporting, and optimization.

Job Experience & Requirements

• Master’s degree in Marketing, Digital Media Management or a related field.
• 10–12 years of experience in digital media marketing, media planning, and campaign management, preferably within consumer-facing or lifestyle brands.
• Strong hands‑on expertise across Meta Ads Manager, Google Ads, YouTube Ads, DV360, LinkedIn Campaign Manager, Google Analytics (GA4), marketplace media platforms, and other relevant media and analytics tools.
• Strong understanding of digital media strategy, audience planning, media effectiveness, attribution and campaign optimization.
• Experience managing large-scale media budgets across brand and performance campaigns.
• Understanding of performance marketing principles including traffic acquisition, retargeting, and conversion optimization.
• Strong analytical and problem‑solving capabilities with the ability to derive actionable insights from campaign data.
• Excellent communication, stakeholder management and agency management skills.
• Ability to manage multiple campaigns and priorities in a fast‑paced environment.

Occasional travel may be required