Executive/Sr Executive - Rural Sales & Operations

Biofuelcircle; Haidargarh, Prayagraj; On-site; INR 350,000 - 550,000; Full time

Job summary

BiofuelCircle Private Limited is seeking a Rural Sales & Operations professional for Biomass Bank responsibilities, focusing on farmer engagement, aggregation readiness, field execution, and Soil Nutrition (FOM) sales within the designated catchment. You will drive community outreach, onboarding of farmers and partners, and harvest planning through ground truthing and daily aggregation scheduling.

The role combines field activities with platform-based systems to ensure accurate data, predictable

Responsibilities

• Community engagement & market development: drive village-level engagement; interact with influencers and local government; hire and manage promoters; prepare half-year FOM Sales Plan and BEAT Plan for villages, farmers, potential farmers, retailers, hero farmer meetings.
• Training & capacity building: conduct equipment operator training programs; ensure operators are trained on correct equipment usage; reinforce OEM guidelines for equipment operations (e.g., baler pressure).
• Promoter management & commercial processing: track promoter attendance monthly; process promoter salary invoices; ensure on-time invoice submission per SLA; coordinate with finance and vendors for payment closure.
• Onboarding of ecosystem partners: onboard farmers, aggregation partners, tractors and drivers; ensure onboarding numbers meet requirements; track actual vs required onboarding.
• Harvest planning & ground truthing: mark expected harvest dates via ground truthing; assess farm readiness; engage farmers to capture accurate harvest dates; pitch aggregation offerings to farmers and partners; ensure correct equipment usage per OEM norms.
• Daily aggregation planning & execution: release daily collection schedules to aggregators; mark farmer-level execution status; highlight deviations; prepare next-day plans; ensure quality of aggregated material; monitor fuel consumption; ensure platform data accuracy of equipment availability.
• Soil Nutrition (FOM) sales execution: prepare and execute daily FOM Sales and BEAT Plans; engage farmers, potential farmers, and retailers; ensure timely FOM payment collection and deliveries; track plan vs actual sales performance.

Job description

Key Purpose of the Role

The Rural Sales & Operations – Biomass Bank role is responsible for driving farmer engagement, aggregation readiness, field execution, and Soil Nutrition (FOM) sales within the assigned Biomass Bank catchment. The role focuses on community engagement, onboarding of farmers and partners, harvest planning through ground truthing, daily aggregation scheduling, quality compliance, and execution of FOM sales plans— leveraging both manual field processes and platform-based systems to ensure predictable aggregation, accurate data, and effective rural market penetration.

What Key Tasks will be involved?

1. Community Engagement & Market Development

• Drive community engagement initiatives at the village level
• Engage with key influencers and local government administration
• Hire and manage promoters for field-level activities
• Prepare half-yearly FOM Sales Plan and BEAT Plan covering:

• Villages
• Individual farmers
• Potential farmers
• Key retailers
• Hero farmer meetings

2. Training & Capacity Building

• Conduct and coordinate equipment operator training programs
• Ensure operators are trained on correct equipment usage
• Reinforce OEM guidelines for equipment operations (e.g., baler pressure)

3. Promoter Management & Commercial Processing

• Track promoter attendance on a monthly basis
• Process promoter salary invoices
• Ensure on-time invoice submission as per SLA
• Coordinate with finance and vendors for payment closure

3 BiofuelCircle Private Limited Job Description Confidential www.biofuelcircle.com

4. Onboarding of Ecosystem Partners

• Onboard farmers on the platform
• Onboard aggregation partners
• Onboard tractors and drivers on the platform
• Ensure onboarding numbers meet operational requirements
• Track actual vs required onboarding

5. Harvest Planning & Ground Truthing

• Mark expected harvest dates through ground truthing of villages
• Assess farm readiness before harvest
• Engage farmers through promoters to capture accurate harvest dates
• Pitch aggregation offerings to farmers and aggregation partners
• Ensure correct equipment usage on the field as per OEM norms

6. Daily Aggregation Planning & Execution

• Release daily collection schedules to aggregators through the platform
• Mark farmer-level execution status (Done / Not Done) on the platform
• Identify and highlight schedule deviations in the next day’s plan
• Prepare and communicate next-day aggregation plans
• Ensure quality of aggregated material as per SOP
• Monitor fuel consumption against quantity collected
• Ensure platform data accuracy: Equipment availability (Active / Inactive)

7. Soil Nutrition (FOM) Sales Execution

• Prepare daily FOM Sales Plan and BEAT Plan
• Execute FOM sales as per approved plan
• Engage farmers, potential farmers, and retailers for FOM sales
• Ensure timely FOM payment collection
• Coordinate FOM deliveries to farmers
• Track Plan vs Actual sales performance