Rural Sales & Operations Executive

Biofuelcircle; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Biofuelcircle in Maharashtra seeks a Rural Sales & Operations executive for Biomass Bank operations. The role focuses on farmer engagement, partner onboarding, harvest planning, and daily aggregation execution to ensure data accuracy and reliable supply.

The candidate will coordinate with promoters, manage field activities, and drive FOM sales along the rural value chain, leveraging platform-based systems and field processes to achieve growth.

Qualifications

• Graduate level education with willingness to work in rural areas.
• Experience with farmer engagement and rural distribution networks.
• Basic understanding of agri equipment and OEM norms.
• Platform/app-based data entry and reporting.
• Ability to monitor fuel and productivity.

Responsibilities

• Drive community engagement initiatives at village level.
• Onboard farmers and aggregation partners on the platform.
• Coordinate with promoters; track attendance and SLAs.
• Manage onboarding of tractors, drivers, and partners.
• Plan harvest dates and conduct ground truthing activities.
• Release daily aggregation schedules and monitor data accuracy.
• Ensure timely FOM sales delivery and payments.

Skills

Community Engagement

Market Development

Training & Capacity Building

Promoter Management

Ecosystem Onboarding

Harvest Planning

Daily Aggregation Planning

FOM Sales Execution

Education

Graduate in any discipline (Agriculture preferred)

Agriculture background

Job description

Location- Maharashtra:

• Loni Devkar, Kurkumbh (Pune)
• Indapur, Kurkumbh (Pune)

Key purpose :

The Rural Sales & Operations Biomass Bank role is responsible for driving farmer engagement, aggregation readiness, field execution, and Soil Nutrition (FOM) sales within the assigned Biomass Bank catchment. The role focuses on community engagement, onboarding of farmers and partners, harvest planning through ground truthing, daily aggregation scheduling, quality compliance, and execution of FOM sales plans leveraging both manual field processes and platform-based systems to ensure predictable aggregation, accurate data, and effective rural

market penetration.

Role & responsibilities :

1. Community Engagement & Market Development

• Drive community engagement initiatives at the village level
• Engage with key influencers and local government administration
• Hire and manage promoters for field-level activities
• Prepare half-yearly FOM Sales Plan and BEAT Plan covering:
• Villages
• Individual farmers
• Potential farmers
• Key retailers
• Hero farmer meetings

2. Training & Capacity Building

• Conduct and coordinate equipment operator training programs
• Ensure operators are trained on correct equipment usage
• Reinforce OEM guidelines for equipment operations (e.g., baler pressure)

3. Promoter Management & Commercial Processing

• Track promoter attendance on a monthly basis
• Process promoter salary invoices
• Ensure on-time invoice submission as per SLA
• Coordinate with finance and vendors for payment closure

4. Onboarding of Ecosystem Partners

• Onboard farmers on the platform
• Onboard aggregation partners
• Onboard tractors and drivers on the platform
• Ensure onboarding numbers meet operational requirements
• Track actual vs required onboarding

5. Harvest Planning & Ground Truthing

• Mark expected harvest dates through ground truthing of villages
• Assess farm readiness before harvest
• Engage farmers through promoters to capture accurate harvest dates
• Pitch aggregation offerings to farmers and aggregation partners
• Ensure correct equipment usage on the field as per OEM norms

6. Daily Aggregation Planning & Execution

• Release daily collection schedules to aggregators through the platform
• Mark farmer-level execution status (Done / Not Done) on the platform
• Identify and highlight schedule deviations in the next days plan
• Prepare and communicate next-day aggregation plans
• Ensure quality of aggregated material as per SOP
• Monitor fuel consumption against quantity collected
• Ensure platform data accuracy:
• Equipment availability (Active / Inactive)

7. Soil Nutrition (FOM) Sales Execution

• Prepare daily FOM Sales Plan and BEAT Plan
• Execute FOM sales as per approved plan
• Engage farmers, potential farmers, and retailers for FOM sales
• Ensure timely FOM payment collection
• Coordinate FOM deliveries to farmers
• Track Plan vs Actual sales performance

Preferred:

• Graduate in any discipline (Agriculture preferred)
• Experience working with farmers, promoters, or rural distribution networks
• Basic understanding of agri equipment and OEM norms
• Platform/app-based data entry and reporting
• Fuel and productivity monitoring
• Strong interpersonal and persuasion skills
• Ability to engage farmers, partners, and local authorities
• Clear reporting and escalation discipline