Marketing Executive

SVKM's Narsee Monjee Institute of Management Studies (NMIMS); Maharashtra; On-site; INR 500,000 - 750,000; Full time

Job summary

SVKM's Narsee Monjee Institute of Management Studies (NMIMS) invites a Marketing Executive/Assistant to join our regional marketing team. You will promote undergraduate and postgraduate programs, drive awareness, and support campus schools with on-ground activities.

Responsibilities include building social media presence, coordinating with schools and media, planning campus events, and shaping marketing strategies to boost student enrolment.

Qualifications

• Bachelor's or Master's in Marketing, Communications, or related field.
• A minimum of 2 years of marketing experience, preferably in the education sector.
• Proven record of successful marketing campaigns and event management.

Responsibilities

• Promote undergraduate and postgraduate programs within the region.
• Create awareness and drive consideration for all schools on campus through on-ground activities at schools, colleges, and coaching classes.
• Build and maintain the social media presence by regularly posting on the campus social media handles.
• Liaise with local agencies and participate in education fairs, seminars, and road shows.
• Build relationships with local press and media houses to ensure coverage of major campus events.
• Collaborate with student PR teams to plan and execute campus events.
• Develop and implement marketing strategies to increase student enrolment.
• Qualification and Work Experience: 2 years minimum in marketing, education sector preferred.

Skills

Interpersonal skills

Networking

Public speaking

Presentation skills

Teamwork

Multitasking

Creative thinking

Critical thinking

Independent work

Diligence

Education

Bachelor's/Master's in Marketing or related field

Tools

Canva

Adobe Creative Suite

MS Office

Social media management tools

Job description

Job Designation:

Marketing Executive

Job Summary:

NMIMS University, a leading educational institution in India, seeks an enthusiastic and results-oriented Marketing Executive / Assistant to join our dynamic marketing team. In this pivotal role, you will promote our undergraduate and postgraduate programs within the region, create awareness, and drive consideration for our various schools (at the campus).

Key Responsibilities

• Promote undergraduate and postgraduate programs within the region.
• Create awareness and drive consideration for all schools on campus through on-ground activities at schools, colleges, and coaching classes.
• Build and maintain the social media presence by regularly posting on the campus social media handles.
• Liaise with local agencies and participate in education fairs, seminars, and road shows.
• Build relationships with local press and media houses to ensure coverage of major campus events.
• Collaborate with student PR teams to plan and execute campus events.
• Develop and implement marketing strategies to increase student enrolment.
• Qualification and Work Experience:
• Bachelor's/Master's in Marketing, Communications, or related field.
• A minimum of 2 years of experience in marketing, preferably in the education sector
• Proven record of successful marketing campaigns and event management

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.

Professional Experience

• A minimum of 2 years of experience in marketing, preferably in the education sector

Skills and Competencies

Soft Skills

• Excellent interpersonal and networking abilities
• Creative thinking and critical thinking skills
• Ability to work independently and as part of a team.
• Diligence and ability to multitask.
• Public speaking and presentation skills

Hard Skills

• Basic knowledge of online marketing techniques and platforms.
• Proficiency in social media management and content creation.
• Strong written and verbal communication skills.
• Familiarity with marketing analytics and reporting tools.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Knowledge of graphic design software, Canva, Adobe Creative Suite, etc.