Marketing Executive

Narsee Monjee Institute of Management Studies (NMIMS); Mumbai; On-site; INR 450,000 - 900,000; Full time

Job summary

NMIMS is seeking a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, and manage affiliate and influencer partnerships. Coordinate with performance and creative agencies for program admissions.

The role reports to Director Marketing in Mumbai within Marketing & PR. Bachelor\'s or Master\'s in Marketing or related field required with 2+ years in performance marketing, preferably in education/EdTech.

Qualifications

• 2+ years hands-on performance marketing experience.

Responsibilities

• Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns, manage budgets and A/B tests to hit CPL/CPA targets.
• Track CPL, CPA, CTR, ROAS and build dashboards (GA, SFDC, Microsoft Clarity) for optimization.
• Own the funnel from click to CRM handoff and collaborate with admissions to improve lead quality and conversion.
• Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.
• Identify and manage influencer collaborations, track reach, engagement and conversions.
• Be the point of contact for performance and creative agencies; brief campaigns and review creatives.

Skills

Google Ads

Meta Ads Manager

Analytics

CRM tools

Affiliate marketing

Influencer marketing

SEO basics

Campaign management

Stakeholder management

Communication skills

Education

Bachelor\'s or Master\'s in Marketing/Communications

Tools

Salesforce

Job description

Job Description:

NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.

Designation

Marketing Executive

Department

Marketing & PR

Location

Mumbai

Reporting to

Director Marketing

Key Responsibilities

• Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.


• Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.


• Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.


• Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.


• Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.


• Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.

Professional Experience

• Minimum 2 years of hands‑on experience in performance marketing, preferably in the education sector, EdTech, or a high‑volume lead‑gen industry.

Skills and Competencies

• Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).


• Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.


• Working knowledge of CRM/marketing automation tools (e.g., Salesforce)


• Experience managing affiliate marketing programs and partnerships.


• Familiarity with influencer marketing platforms and campaign management.


• Basic understanding of SEO and landing page optimization principles.


• Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.


• Strong communication skills, both written and verbal.


• Ability to manage multiple campaigns/priorities in a fast‑paced environment.