Manager - Paid Media (Bangalore)

Dentsu; Bengaluru; Híbrido; INR 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Dentsu in Bengaluru seeks an experienced Paid Media specialist to plan, implement, and optimize campaigns across Google Ads and Meta Ads. The role emphasizes data-driven decisions with strong focus on performance metrics and budget efficiency.

The candidate will manage campaigns across Search, Display, YouTube, and Performance Max, coordinating with creative and analytics teams to drive ROAS and conversions. 3–5 years of relevant experience is required.

Formación

• 3–5 years of paid media experience in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, and Performance Max.
• Experience in keyword research, audience targeting, and budget planning.
• Ability to analyze campaigns and provide actionable insights.

Responsabilidades

• Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads.
• Manage campaigns across Search, Display, YouTube, Performance Max and Meta (Facebook/Instagram).
• Develop campaign strategies based on business objectives, target audience, funnel stage and KPIs.
• Conduct keyword research, audience targeting, competitor analysis and budget planning.
• Monitor campaign performance and optimize CPC, CPM, CTR, CPA, CPL, ROAS and conversions.
• Manage daily/weekly campaign budgets and ensure efficient media spends.
• Create and manage A/B tests for audiences, creatives, ad copies, landing pages and bidding strategies.
• Analyze campaign performance and provide actionable insights and optimization recommendations.
• Work closely with creative, content, analytics and account teams to improve campaign performance.
• Prepare regular performance reports and dashboards for internal and client stakeholders.
• Track conversions and ensure proper implementation of Google Analytics 4, Google Tag Manager and Meta Pixel/Conversions API.
• Troubleshoot campaign delivery, tracking, attribution and performance-related issues.
• Stay updated with changes in Google and Meta advertising platforms, algorithms and best practices.

Conocimientos

Paid media

Google Ads

Meta Ads

A/B testing

Analytics

Campaign optimization

Budget management

Keyword research

Herramientas

Google Analytics 4

Google Tag Manager

Meta Pixel / Conversions API

Descripción del empleo

Experience Required: 3 to 5 years from a Digital Marketing Background

Please find below the information on the shift operations.

Mon/Fri - WFH

Tue/Wed/Thu - WFH at 7am, travel to work between 8am to 9am, resume work from office at 9am

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads.
• Manage campaigns across Search, Display, YouTube, Performance Max and Meta (Facebook/Instagram).
• Develop campaign strategies based on business objectives, target audience, funnel stage and KPIs.
• Conduct keyword research, audience targeting, competitor analysis and budget planning.
• Monitor campaign performance and optimize CPC, CPM, CTR, CPA, CPL, ROAS and conversions.
• Manage daily/weekly campaign budgets and ensure efficient media spends.
• Create and manage A/B tests for audiences, creatives, ad copies, landing pages and bidding strategies.
• Analyze campaign performance and provide actionable insights and optimization recommendations.
• Work closely with creative, content, analytics and account teams to improve campaign performance.
• Prepare regular performance reports and dashboards for internal and client stakeholders.
• Track conversions and ensure proper implementation of Google Analytics 4, Google Tag Manager and Meta Pixel/Conversions API.
• Troubleshoot campaign delivery, tracking, attribution and performance-related issues.
• Stay updated with changes in Google and Meta advertising platforms, algorithms and best practices.

Must-Have Skills

Google Ads

• Google Search Ads
• Display Ads
• YouTube Ads
• Performance Max
• Keyword research & match types
• Bidding strategies
• Conversion tracking
• Google Analytics 4

Meta Ads

• Facebook & Instagram advertising
• Campaign setup and optimization
• Retargeting
• Lead generation & conversion campaigns
• Meta Pixel / Conversions API
• Creative testing

Performance & Analytics

• Strong understanding of CTR, CPC, CPM, CPA, CPL, ROAS, CAC and conversion rate
• Budget allocation and optimization
• Performance reporting
• Funnel analysis
• A/B testing

Ideal Candidate Profile

Experience: 3–5 years in Paid Media / Performance Marketing

Platforms: Strong hands-on experience with Google Ads + Meta Ads