EXECUTIVE N - WOOD FINISHES RAIPUR (DRAI)

Asian Paints; Raipur; On-site; INR 400,000 - 600,000; Full time

Job summary

Asian Paints is seeking an Executive N - Woodfinishes in Raipur to grow wood coatings sales across the region. You will build and manage dealer networks, train stakeholders, and drive activation programs to expand market penetration of melamine to high-end PU coatings.

The role involves extensive travel across pan-India, strong MS Office skills, and collaboration with Marketing and Projects teams to meet value and volume targets.

Qualifications

• Graduate degree with minimum 50% marks and full-time graduation.
• MBA/PGDM in Sales and Marketing preferred.
• Willingness to travel pan-India; extensive travel required.
• Proficiency with MS Office and MS Excel is mandatory.

Responsibilities

• Grow and penetrate Wood Coatings sales across defined geography through dealer network management.
• Organize activations, samplings and trainings for contractors, applicators, architects and stakeholders.
• Expand the network to include retail, projects and services teams; share leads for conversion.
• Drive growth with furniture manufacturers and other key wood finishes players; meet value/volume KPIs.
• Promote schemes and displays; resolve dealer/consumer complaints within benchmarks.
• Provide market intelligence and communicate product strengths to consumers and influencers.

Education

Graduate degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)

MBA/PGDM in Sales and Marketing

Tools

MS Office

MS Excel

Job description

Location:
Raipur, Chhattisgarh, IN

Areas of Work: Sales & Marketing Job Id: 14148

Executive N - Woodfinishes

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.
• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
• Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators - Value and Volume target of Wood coatings

• Percentage dealer network value growth
• Percentage increase in APEHS and Project Sales site penetration
• Percentage increase in users for high end wood coatings
• Product trainings to targeted set of stakeholders

Qualifications Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full-time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered Desired
• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience Essential

• Fresher Desired
• 1 – 2 years of experience in Sales function in any organization
• Experience in wood finishes industry will be preferred

Additional Requirements

• Role involves visiting dealer counters, customer sites which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS – Office, MS – Excel is mandatory
• Age to be between 26 - 30 Years.