Area Sales Manager - Wood Coating

Berger Paints; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Berger Paints in Bangalore is seeking an Area Sales Manager with 8–12 years of OEM and channel sales experience in wood coatings. You will lead sales initiatives, nurture OEM relationships, and drive market development for Berger and Becker Acroma products.

The role requires a Graduate or MBA, strong leadership and analytical skills, and the ability to plan product launches, analyze trends, and coordinate with internal teams to drive growth.

Qualifications

• Graduate degree or MBA required.
• 8-12 years of OEMs and channel sales experience in wood coatings.
• Strong leadership, market development, and analytical skills.

Responsibilities

• Drive sales and market development for Berger and Becker Acroma wood coatings.
• Develop and maintain strong OEM relationships to promote and sell premium coatings.
• Lead and manage the sales team, coordinating with other departments to achieve targets.
• Strategically develop the market for wood coatings across retail and OEM channels.
• Plan and execute product launches to maximize market penetration and brand presence.
• Analyze market trends and the competitive landscape to provide feedback for product/strategy improvements.
• Design and implement competitive schemes to enhance market share.
• Monitor sales performance and support the team with promotional activities.

Skills

Leadership

Market development

Analytical skills

Sales team management

Education

MBA

Graduate degree

Job description

Position: Area Sales Manager

Location: Bangalore

Qualification: Graduate/MBA

Experience: 8-12 years in OEMs & Channel Sales, with a focus on Wood Coatings products

Responsibilities:

• Sales & Market Development: Drive the sales and market development for Berger and Becker Acroma (Italian Wood Coatings) products.
• OEM Relationships: Develop and maintain strong relationships with key OEMs to promote and sell premium wood coatings.
• Team Leadership: Lead and manage the sales team, ensuring alignment with the company's goals and coordinating with other departments to achieve targets.
• Market Expansion: Strategically develop the market for wood coatings, including both retail and OEM channels.
• Product Launches: Plan and execute product launches effectively to maximize market penetration and brand presence.
• Market Analysis: Analyze market trends and the competitive landscape to provide actionable feedback and recommendations for product and strategy improvements.
• Competitive Strategies: Design and implement schemes and strategies to counter competitive pressures and enhance market share.
• Sales Tracking: Monitor sales performance, track volume, and support the team with promotional activities to drive growth.

Requirements:

• Education: Graduate degree or MBA.
• Experience: 8-10 years of experience in OEMs and channel sales, specifically with wood coatings products.
• Skills: Strong leadership, market development, and analytical skills. Proven track record in sales and team management.