EXECUTIVE N - WOOD FINISHES

Asian Paints Ltd; Patna; On-site; INR 250,000 - 400,000; Full time

Job summary

Asian Paints Ltd in Patna invites a frontline sales professional to grow wood coatings business across the defined geography. You will build and nurture a Dealer Network, engage Contractors, Applicators, Furniture manufacturers, Architects, and end consumers to drive value and achieve targets.

Responsibilities include organizing activations, samplings, trainings, resolving dealer and customer issues, and communicating product strengths.

Qualifications

• Bachelor's degree in any stream with minimum 50% marks and full-time education

Responsibilities

• Grow and penetrate wood coatings business in defined geography through Dealer Network and stakeholders such as contractors, applicators, furniture manufacturers, architects and end consumers.
• Organize activations, samplings and trainings to promote wood coatings and drive demand.
• Expand dealer network by integrating with retail, projects and services teams and sharing leads.
• Resolve dealer and consumer complaints within benchmark timelines and support promotional schemes and displays.

Skills

Sales

Communication

Negotiation

Education

Graduate degree (any stream)

Job description

Job Description:

External Job Description

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Business Objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.
• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
• Devise ways in which the product strengths can be communicated to the consumers and influencers.

Qualifications

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full-time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered.

Previous Experience

• Fresher

Desired

• 1 – 2 years of experience in Sales function in any organization
• Experience in wood finishes industry

Requirements: