EXECUTIVE N - WOOD FINISHES

Asian Paints; Delhi; On-site; INR 240,000 - 420,000; Full time

Job summary

Asian Paints is seeking a frontline sales professional in Delhi to grow and penetrate the wood coatings segment, from melamine to high-end PU coatings. You will build and manage a pan-India dealer network and engage contractors, applicators, architects and furniture manufacturers to meet business goals.

Responsibilities include conducting shop meets, product trainings, and activations, ensuring timely implementation of promotions, resolving dealer and consumer issues, and collaborating with

Qualifications

• Graduate degree with at least 50% marks and no backlogs.
• Full-time, regular graduation is required.
• MBA/PGDM in Sales and Marketing is desirable.
• Engineering backgrounds will not be considered.

Responsibilities

• Promote growth of wood coatings by expanding dealer network.
• Organize activations, trainings and product promotions for stakeholders.
• Drive demand through contractors, applicators, architects and builders.
• Resolve dealer/consumer queries and ensure promotional schemes are executed.

Skills

MS Office Proficiency

Mobility/Travel willingness

Interpersonal skills

Education

Graduate degree with 50% marks

Full-time graduation

MBA/PGDM in Sales and Marketing (desirable)

Engineering background not considered

Tools

MS Office

MS Excel

Job description

External Job Description

Location: Delhi, DL, IN Areas of Work: Sales & Marketing Job Id: 13570

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.
• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis‑à‑vis products in market.
• Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators -

Value and Volume target of Wood coatings

• Percentage dealer network value growth
• Percentage increase in APEHS and Project Sales site penetration
• Percentage increase in users for high end wood coatings
• Product trainings to targeted set of stakeholders

Qualifications Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full-time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered Desired
• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience Essential

• Fresher Desired
• 1 – 2 years of experience in Sales function in any organization
• Experience in wood finishes industry will be preferred

Additional Requirements

• Role involves visiting dealer counters, customer sites which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS – Office, MS – Excel is mandatory
• Age to be between 26 - 30 Years.