EXECUTIVE N - SALES ENGINEERING

Asian Paints Limited; Kamrup Metropolitan; On-site; INR 500,000 - 750,000; Full time

Job summary

Asian Paints Limited is seeking a proactive Market Development professional to drive waterproofing product growth in Project Sales. You will identify market potential, visit sites, train applicators, and coordinate with stakeholders to expand our footprint in Assam region.

Responsibilities include technical support at sites, product sampling, and collaboration with marketing to create effective collateral for training and demonstrations.

Responsibilities

• Identify and review market potential for waterproofing products in Project Sales.
• Generate leads via project site visits and stakeholders such as Applicators and Dealers.
• Conduct site inspections and propose samples to convert sites.
• Focus on product mix and ensure product additions in BOQ of the site.
• Provide technical assistance pre and post sales at project sites related to waterproofing products.
• Undertake on-site sampling to build customer confidence.
• Identify and engage with medium to large applicators and consultants for market expansion.
• Build long-term relationships with stakeholders through regular product training and on-site assistance.
• Brief about products and systems with specifiers and consultants to generate business.
• Identify Project Sales Applicators and train them on practical application of waterproofing products.

Job description

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Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site

Technical Assistance

• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence

Market Development

• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on‑site assistance.
• Brief about products and systems with Specifiers and Consultants to generate business

Training

• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on APL product strength vis‑a‑vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market