EXECUTIVE I - SALES ENGINEERING

Asian Paints Limited; Kolkata District; On-site; INR 350,000 - 650,000; Full time

Job summary

Asian Paints Limited is seeking frontline sales personnel to drive growth and penetration of waterproofing products in project sales across defined geography. You will convert leads and provide product trainings to applicators, contractors and dealers to achieve business objectives.

You will identify market potential, conduct site visits, propose samples, and promote product mix in BOQ to gain site approvals.

Responsibilities

• Identify market potential for waterproofing in Project Sales
• Generate leads through direct site visits and stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspections based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in BOQ of the site
• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence
• Identify and engage with medium to large waterproofing applicators, consultants for market expansion and upgradation
• Build long-term relationships through regular product training and on-site assistance to stakeholders
• Brief about products and systems with Specifiers and Consultants to generate business Training
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing to send collaterals and relevant training material to Applicators
• Assist Marketing in conducting product trials and building inferences on APL product strength vis-a-vis competitors
• Identify non-APL stakeholders and convert to APL accounts through product demonstrations
• Integrate with Research and Technology for new product development based on market feedback

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives.

Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site.

Technical Assistance

• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence.

Market Development

• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business Training
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis-i-vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market.