Executive N - Sales Engineering

Asian Paints Limited; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Asian Paints Limited is seeking a frontline sales professional to drive growth and penetration of waterproofing products in project sales within defined geography, through lead conversions and product trainings to applicators, contractors and stakeholders.

You will identify market potential, generate leads, conduct site inspections, provide pre/post sales technical assistance, and train project sales applicators.

Qualifications

• BE/BTech in Civil from Tier III/IV institutes.
• 4–8 years’ experience in civil construction or chemicals with techno-commercial roles.
• Waterproofing experience preferred.

Responsibilities

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts).
• Generate leads through direct project site visits and stakeholders.
• Conduct site inspections and propose sampling to convert sites.
• Focus on product mix and BOQ inclusion for on-site projects.
• Provide technical assistance pre and post sales at project sites.
• Undertake on-site sampling to build customer confidence.
• Identify and engage with medium to large applicators and consultants for market expansion.
• Build long-term relationships through regular product training and on-site support.
• Brief about products and systems with specifiers and consultants to generate business training.
• Identify and train Project Sales Applicators on practical product application.
• Coordinate with Marketing to send collaterals and training material to applicators.
• Assist Marketing in product trials and inferences on APL product strength.
• Identify non-APL stakeholders and convert to APL accounts via demonstrations.
• Integrate with R&T for new product development based on market feedback.

Skills

Field sales

Waterproofing knowledge

Project sales

Stakeholder management

Technical training

Education

B.E./B.Tech Civil

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives.

Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance
• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence Market Development
• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business Training
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis‑à‑vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market

Key Performance

• Indicators Value Target for Waterproofing Products in Project Sales

QualificationsEssential

• B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;

Previous Experience

• 4 - 8years’ experience preferable in Civil construction / chemicals company (Techno-commercial roles), Waterproofing experience preferred
• Product knowledge on construction chemicals and waterproofing productsBehavioral Competencies