EXECUTIVE N - SALES ENGINEERING

Asian Paints Limited; Gwalior District; On-site; INR 600,000 - 800,000; Full time

Job summary

Asian Paints Limited seeks frontline sales personnel to drive growth of waterproofing products in project sales across India. You will convert leads from site visits, train applicators and contractors, and provide on-site technical support to ensure successful product adoption.

The role requires extensive travel pan-India, strong communication skills, and the ability to coordinate with marketing and technical teams for training materials and product trials.

Qualifications

• Essential B.E / B.Tech (Civil) from Tier III/IV Engineering institutes
• Other graduation qualifications to be considered only in cases where relevant experience is found suitable
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course

Responsibilities

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts).
• Generate leads through direct project site visits and stakeholders like Project Sales Officers, Applicators and Dealers.
• Conduct site inspection based on leads and make proposals including sampling to convert sites.
• Focus on product mix and ensure product addition in BOQ of the site Technical Assistance.
• Provide technical assistance pre and post sales at the project sites related to waterproofing products.
• Undertake on-site sampling for waterproofing products to build customer confidence Market Development.
• Identify and engage with medium to large waterproofing applicators, consultants for market expansion and upgradation.
• Build long term relationships with stakeholders through regular product training and on-site assistance.
• Brief about products and systems with Specifiers and Consultants to generate business Training.
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals.
• Coordinate with Marketing function to send collaterals and training material to the Applicators Market Intelligence.
• Assist Marketing in product trials and inferences on APL product strength vis‑à‑vis competitors.
• Identify non-APL business stakeholders and convert to APL accounts through product demonstrations.
• Integrate with R&T for new product development based on market feedback.

Skills

Communication skills

Sales orientation

Client relationship

Education

B.E / B.Tech (Civil) from Tier III/IV Engineering institutes

Other graduation qualifications

Tools

MS Excel

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives

Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance
• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence Market Development
• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business Training
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis‑à‑vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market

Key Performance Indicators

Value Target for Waterproofing Products in Project Sales

Qualifications

• Essential B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;
• Other graduation qualifications to be considered only in cases where relevant experience is found suitable
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course Desired

Previous Experience

• Desired 1 - 5 years’ experience preferable in Civil construction / chemicals company (Techno-commercial roles), Waterproofing experience preferred
• Product knowledge on construction chemicals and waterproofing products
• Planning and result orientation
• Communication skills- verbal and written Additional Requirements
• Role involves visiting project sites which requires extensive travelling
• Applicant should be mobile pan India as the said role is transferrable in nature
• Proficiency with MS – Office, in particular MS – Excel is mandatory.