EXECUTIVE N - ALTERNATE CHANNELS SALES

Asian Paints Limited; Ludhiana; On-site; INR 300,000 - 420,000; Full time

Job summary

Asian Paints Limited is seeking frontline sales personnel to grow its retail business. The role involves building and managing a dealer network, meeting product targets, and coordinating promotional activities to drive value and volume across the defined territory.

You will visit dealers, support schemes, and ensure timely service. The candidate should have a relevant degree, strong communication, and willingness to travel pan-India.

Qualifications

• Minimum of 50% marks throughout education with no backlogs.
• Graduation must be through a full-time course.
• Applicants with Engineering background will not be considered.
• MBA/PGDM in Sales and Marketing is desirable

Responsibilities

• Grow retail business in the defined territory through dealer network and stakeholders.
• Assist dealers in achieving sales targets via visits, scheme communication and timely material service.
• Monitor and ensure growth of core products along with new and focused products.
• Organize promotional activations and product awareness meets for dealers and contractors.
• Provide timely feedback on market practices and offerings as input for strategy.
• Track and resolve dealer queries to maintain productive relationships.
• Coordinate with other stakeholders to ensure material availability and payment collection while managing dues.

Skills

Product knowledge

Analytical skills

Education

Graduate degree (BA/BSc/BCom/BBA/BBM/BMS)

MBA/PGDM in Sales & Marketing

Full-time graduation

Engineering background excluded

Tools

MS Office

MS Excel

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth of retail business

in the defined territory through creation, nurturing and management of dealer network and stakeholders

comprising of contractors and thereby achieving overall business value and volume targets.

Business Responsibility Areas

Business objectives

• Prepare plan to achieve the assigned business objectives for the territory on a monthly level and work towards achievement of targets.
• Assist dealers in achieving their overall sales target through regular visits, scheme communication and timely material service.
• Monitor and ensure the growth of core products along with new and focused products.

Market Development and Intelligence

• Explore and open new dealer counters to expand the overall sustainable sale potential in the territorial market.
• Analyze territory level data to identify gaps and drive necessary Initiatives.
• Accomplish growth and value upgradation of existing dealer network.
• Organize promotional activations and product awareness meets for dealers and contractors.
• Provide timely feedback on market practices and offerings as an input for.
• Track and solve dealer queries timely to maintain productive relationship.

Territory Value and Volume Achievement

• Assist dealers in providing solution to his contractors as well as end consumers for any complaints or queries.
• Ensure availability of material, services and promotional tools to the dealer through co-ordination with other stakeholders.
• Ensure payment collections from dealers as per the set benchmarks.
• Monitor the outstanding payments on regular basis and take measure to minimize the over dues.

Contractor Management

• Ensure enrollment, update points and extend benefits to contractors through dealers as per the defined loyalty program structure.
• Plan and organize product awareness meets for Contractors during new product launches.

Customer complain resolution

• Investigate and resolve dealer level and customer level complaints within the defined timelines.

Reporting and Integration

• Co-ordinate with other verticals like project sales and services for lead sharing or any other issue as and when required.
• Prepare and share reports such as Daily visits report and territory monthly report.

Key performance Areas

• New products value targets
• Timely Resolution of Customer Complaints
• Contractor Activation and Addition Percentage
• Payment collection efficiency

Qualifications Essential

• Graduate Degree in any stream (BA/B.Sc./B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered Desired
• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience Essential

• Fresher Desired
• 1 – 2 years of experience in Sales function in any organization

Functional Competencies

• Product knowledge
• Analytical skills

Behavioral Competencies

• Planning and result orientation
• Communication skills- verbal and written

Additional Requirements

• Role involves visiting dealer counters which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS – Office, MS – Excel is mandatory
• Age to be between 26- 30 Years