EXECUTIVE N - PROJECT SALES

Asian Paints Limited; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Asian Paints Limited is seeking a proactive professional to drive growth across project sales segments in Bengaluru. You will conduct planning and analysis, identify growth opportunities, and design initiatives aimed at increasing market share and strengthening relationships with builders, architects, and other stakeholders.

The role emphasizes applicator development, customer-centric service, and cross-functional collaboration with marketing, retail, and services to ensure timely support and

Responsibilities

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment.
• Identify growth opportunities and drive initiatives to gain market share with focus on key accounts, segments, geographies and products.
• Design and run interventions to upgrade customers on usage of high end premium products.
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc.
• Develop relationships with and engage applicators using loyalty clubs, promotions, etc.
• Focus on Applicator business development by understanding the business of applicators.
• Expand the number of applicators loyal to Asian Paints by adding new applicators and nurturing existing ones.
• Market Development: improve market practices and customer experience, liaising with marketing, tracking competition, and driving service initiatives.
• Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, and budget adherence.

Job description

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• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment
• Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies and products
• Design and run interventions to upgrade customers on usage of high end premium products
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc.
• Develop relationships with and engage applicators using various tools available at his disposal like loyalty club, promotions etc.
• Focus on Applicator business development by developing a strong understanding of the business of the applicators
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.
• Overall Value target Value target - Segments, geographies or key accounts and product level Growth and Retention of targeted set of applicators
• Market Development Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc. Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc. Actively work towards improving customer experience via working on various service initiatives Integrate Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability Monitor the Input Utilization within the permissible limits Team Management Ensure growth and development of immediate team Productive utilization of manpower resources to drive business growths

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