Executive-Monetization

Titan Company; Bengaluru; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

Titan Company is seeking a high-energy, data-driven professional to build and scale its consumer app as a growth, engagement, commerce and monetization platform. The role goes beyond traditional app marketing, driving adoption, engagement and revenue through campaigns, offers and personalized communications across the customer lifecycle.

The candidate will own end-to-end growth programs, optimize the user journey, reactivate dormant users, drive subscription growth and explore monetization

Qualifications

• Experience in consumer app growth, engagement and monetization
• Ability to design and optimize user journeys across lifecycle stages
• Proven track record of running data-driven campaigns and experiments

Responsibilities

• Drive app growth and engagement across activation, retention and reactivation.
• Plan and execute app commerce campaigns with offers, bundles and promotions.
• Optimize user journeys from discovery to subscription and repeat usage.
• Design personalized notifications and in-app messages based on user segments.
• Run structured experiments (A/B tests) to improve funnel metrics and revenue.
• Collaborate with product, marketing, analytics and tech teams to implement growth programs.

Skills

Growth marketing

Analytics & segmentation

CRM & lifecycle

Campaign execution

A/B testing

Cross-functional collaboration

Job description

Job Requirements

Job Description: App Growth, Commerce & Monetization

Role Purpose

We are looking for a high-energy, data-driven professional to help build and scale our consumer app as a growth, engagement, commerce and monetization platform.

This role goes beyond conventional app or brand marketing. The individual will be responsible for driving app adoption and engagement, improving user journeys, activating and reactivating customers, growing subscriptions and commerce revenue, and continuously experimenting with campaigns, offers and communication to improve business outcomes.

Key Responsibilities

1. App Growth & Engagement

Drive app installs, active users, repeat visits, MAU/DAU and overall engagement.

Develop campaigns and interventions to improve frequency of app usage.

Identify opportunities to engage different customer segments across the app lifecycle.

2. App Commerce

Plan and execute conversion-led commerce campaigns.

Build promotional programs including limited-period offers, flash/lightning sales, bundles and other commerce initiatives.

Track campaign performance and continuously optimize for conversion and incremental revenue.

3. User Journey & Lifecycle Management

Understand and optimize the customer journey across App Entry Discovery Engagement Consideration Purchase/Subscription Repeat Usage.

Identify key drop-off points and develop interventions to improve progression through the funnel.

Segment users based on activity, behaviour and lifecycle stage.

4. Dormant User Reactivation

Identify and segment inactive/dormant users.

Build reactivation programs using relevant nudges, personalized communication, offers and incentives.

Measure reactivation and subsequent engagement/conversion.

5. Subscription Growth

Build and execute marketing calendars for subscription products.

Drive subscription trials, conversions, renewals and win-back campaigns for expired subscribers.

Experiment with offers, communication and propositions to improve subscription conversion and retention.

6. Personalization & CRM

Design targeted push notifications, in-app banners/cards, offers and campaigns based on customer behaviour and segments.

Develop relevant customer interventions across different stages of the app lifecycle.

7. Analytics & Performance Management

Monitor funnels, cohorts, retention, conversion rates, campaign ROI, ARPU and LTV.

Translate data into actionable interventions and campaigns.

Establish clear daily/weekly metrics and continuously optimize programs based on performance.

8. Advertising & Monetization

Identify advertising and brand partnership opportunities within the app.

Develop monetization opportunities while ensuring a relevant and seamless customer experience.

9. Experimentation & Optimization

Run structured A/B tests across offers, creatives, pricing, messaging, placement and timing.

Develop hypotheses, measure results and scale successful experiments.

10. Campaign Execution

Independently plan and execute weekly/monthly growth and commerce campaigns.

Set measurable objectives, track results and take corrective actions based on performance.

What We Are Looking For

Strong orientation toward growth, commerce, customer lifecycle and monetization.

Ability to think through data segmentation intervention conversion measurement, which Seenivasan K specifically highlighted as the mindset to assess.

Comfortable working with funnels, cohorts, retention, conversion and commercial metrics.

Strong campaign execution and experimentation mindset.

Ability to independently take initiatives from idea to execution and measurement.

Comfortable working cross-functionally across product, marketing, technology, analytics and business teams.

Key Success Metrics

The role would be measured across outcomes such as:

App installs and active users

MAU / DAU

Repeat visits and engagement

Funnel conversion

Dormant user reactivation

Subscription trials and conversions

Subscription renewals and win-back

Commerce conversion and incremental revenue

Campaign ROI

ARPU and LTV

A/B test performance and business impact