Senior Associate - Growth Marketing

ZET; Bengaluru; On-site; INR 1,500,000 - 3,200,000; Full time

Job summary

ZET in Bengaluru is seeking a Product-led Growth Marketing Manager to shape growth strategies driven by user research and market intelligence. You will own funnel optimisation across acquisition, activation, and expansion with a data-driven approach.

You will collaborate with product management and marketing to align strategy, measure success by metrics, and identify opportunities to improve user journeys and value propositions while managing multiple products in a fast-paced environment.

Qualifications

• 3+ years of product-led growth marketing experience.
• MBA in Business, Marketing, or related discipline preferred.
• Ability to drive priorities in a fast paced environment by collaborating with stakeholders using a data-driven approach.
• Strongly driven by metrics, process and macro trends.
• Strong data-driven decision making and analytics.
• Experience with app re-engagement platforms such as MoEngage, CleverTap, WebEngage.

Responsibilities

• Define and execute strategies driven by user research and market intelligence for optimising the user funnel growth, considering both funnel demand and conversion.
• Strategize and drive acquisition, conversion and expansion by investing in the product life cycle.
• Analyse and lead incremental improvements to our product journey.
• Setup and measure success metrics through effective analysing of both product and user behaviour data.
• Closely work with the product management and marketing team to align, develop product strategy and execution plans.
• Discover opportunities to optimise user journeys and value propositions.
• Make sure the product can capture value by improving distribution and enablement.
• Always analyse funnel performance, monitor test and campaign success metrics.
• Comprehend various forms of attribution, audience profiling and online analytics platforms
• Collaborate across functions by providing insights into product data, funnel, engagement and growth metrics to manage product growth.

Skills

Growth marketing

Data-driven decision making

Metrics & analytics

Cross-functional collaboration

Stakeholder onboarding

Education

MBA in Business/Marketing

Tools

MoEngage

CleverTap

WebEngage

Job description

Responsibilities:

• Define and execute strategies driven by user research and market intelligence for optimising the user funnel growth, considering both funnel demand and conversion.
• Strategize and drive acquisition, conversion and expansion by investing in the product life cycle.
• Analyse and lead incremental improvements to our product journey.
• Setup and measure success metrics through effective analysing of both product and user behaviour data.
• Closely work with the product management and marketing team to align, develop product strategy and execution plans.
• Discover opportunities to optimise user journeys and value propositions.
• Make sure the product can capture value by improving distribution and enablement.
• Always analyse funnel performance, monitor test and campaign success metrics.
• Comprehend various forms of attribution, audience profiling and online analytics platforms
• Collaborate across functions by providing insights into product data, funnel,engagement and growth metrics to manage product growth.

Requirements:

• 3+ years of relevant experience in product led growth marketing.
• MBA in Business, Marketing, or other related disciplines will be preferred.
• Ability to drive priorities in a fast paced environment by collaborating and onboarding all stakeholders with a data driven approach.
• Strongly driven by metrics, process and macro trends.
• Strong multi tasking skills for managing multiple products aligning to business priorities.
• Strong data driven decision making skills.
• Experience in basic app re-engagements platforms like Moengage, CleverTap, Web Engage, etc.
• Excellent analytical and structured thinking along with interpersonal and communication skills.
• Accustomed to dealing with ambiguity in a fast-paced environment.
• Proven ability to collaborate successfully across cross functions.