Apps Monetisation Manager (Ads & IAP)

GreedyGame Media Pvt. Ltd.; Bengaluru; Hybrid; INR 1,400,000 - 2,200,000; Full time

Job summary

Oogway Apps is seeking a monetisation owner to drive ad revenue, IAP and subscription strategies across a portfolio of apps. You will design experiments, optimise yield, and partner with product, engineering, and UA to grow ARPDAU and LTV while protecting user experience.

You will manage mediation platforms, implement pricing and paywalls, and build dashboards for revenue and ROAS. A strong analytics mindset and cross-functional collaboration are essential.

Qualifications

• 3–6 years in mobile app monetisation, ad ops, or product growth with hands-on ownership of revenue.
• Strong knowledge of mediation platforms, programmatic bidding, and ad network ecosystems.
• Proven track record of improving ARPDAU, eCPM, conversion, or LTV through experiments.
• Solid understanding of retention, ROAS, payer conversion, and related metrics.
• Proficient in SQL and BI tools for analysis and storytelling.
• Excellent communication with product and engineering stakeholders.

Responsibilities

• Own ad revenue for apps across multiple formats; optimize pipelines and floor prices.
• Manage mediation and ad network integrations; refine waterfalls and bid setups by cohort.
• Run A/B tests on placements, timing, and load to maximize ARPDAU without hurting retention.
• Monitor metrics (fill rate, eCPMs, latency) and coordinate with partners to improve demand.
• Own IAP and subscription monetisation; price points, bundles, and paywall designs.
• Collaborate with product/engineering to integrate monetisation into app flows; ensure policy compliance.

Skills

Ad monetisation strategy

Experimentation & AB testing

Data analysis & modelling

SQL proficiency

BI tools knowledge

Communication & influence

Tools

AppLovin MAX

Google AdMob

IronSource/LevelPlay

Unity LevelPlay

Meta Audience Network

Unity Ads

Liftoff/Vungle

InMobi

Moloco

Job description

Company:Oogway Apps (oogwaysapps.com)

Function:Growth / Monetisation

Location:[City / Remote / Hybrid]

Reports to:[Head of Growth / Head of Product / COO]

Employment type:Full-time

About Oogway Apps

Oogway Apps builds and operates a portfolio of mobile apps across gaming and non-gaming categories. We are looking for a monetisation owner who can grow revenue across the portfolio while protecting user experience and retention.

Role Overview

You will own the monetisation strategy and execution for a set of apps in the Oogway portfolio, covering both ad revenue (IAA) and in-app purchases and subscriptions (IAP). You will work with product, engineering, UA/marketing, design, and analytics to design monetisation systems, run experiments, optimise yield, and improve LTV and ARPDAU, while keeping ROAS and retention healthy.

Key ResponsibilitiesAd monetisation

• Own ad revenue for assigned apps across rewarded, interstitial, banner, native, app-open, and MREC formats.
• Manage mediation platforms (e.g., AppLovin MAX, Google AdMob/AdMob Mediation, IronSource/LevelPlay, Unity LevelPlay) and ad network integrations (e.g., Meta Audience Network, Unity Ads, Mintegral, Pangle, Liftoff/Vungle, InMobi, Moloco).
• Optimise waterfalls and bidding setups, floor prices, placements, frequency caps, pacing, and ad-unit configurations by geo, user cohort, and app version.
• Run A/B tests on ad placements, formats, timing, and session-level ad load to maximise ARPDAU without hurting retention or session length.
• Monitor fill rates, eCPMs, show rates, latency, and ad quality, and work with partner account managers to resolve issues and unlock better demand.
• Ensure ad quality and compliance through creative filtering, category blocking, and malicious or misleading ad monitoring.

IAP and subscription monetisation

• Own IAP and subscription revenue, including pricing, packaging, offers, paywalls, trials, and promotions.
• Design and test store catalogues, price points, regional pricing, bundles, starter packs, and limited-time offers (gaming), and paywall designs, trial structures, and annual-vs-monthly mix (non-gaming).
• Work on conversion, payer penetration, ARPPU, renewal rate, churn, and win-back strategies.
• Manage subscription tooling and billing infrastructure (e.g., RevenueCat, Adapty, native Google Play Billing / StoreKit).

Hybrid monetisation and LTV

• Build the right mix of ads and IAP for each app based on genre, audience, and geography.
• Model LTV by cohort, channel, and geo, and partner with the UA team to set bidding targets and payback windows.
• Identify new revenue levers such as offerwalls, rewarded video economies, sponsorships, or premium tiers.

Analytics and reporting

• Build and maintain dashboards for revenue, ARPDAU, eCPM, impressions per DAU, conversion, ARPPU, LTV, and ROAS.
• Run cohort, funnel, and segmentation analysis to find opportunities and diagnose revenue drops.
• Deliver weekly and monthly performance reports with clear insights, forecasts, and recommendations.

Cross-functional collaboration

• Work with product and design to integrate monetisation into game economies and app flows without harming the experience.
• Work with engineering on SDK integrations, updates, QA, and release management for ad and billing SDKs.
• Work with UA/marketing to align monetisation with acquisition strategy and ensure positive unit economics.
• Keep apps compliant with Google Play and App Store policies, privacy regulations (GDPR, CCPA), consent frameworks (CMP/UMP), ATT, and COPPA where relevant.

RequirementsMust have

• 3–6 years of experience in mobile app monetisation, ad ops, or product growth, with hands‑on ownership of ad revenue and/or IAP.
• Strong working knowledge of mediation platforms, programmatic and bidding concepts, and ad network ecosystems.
• Proven track record of improving ARPDAU, eCPM, conversion, or LTV through structured experimentation.
• Solid understanding of mobile metrics: retention, ARPDAU, LTV, ROAS, payer conversion, eCPM, fill rate.
• Strong analytical skills, with comfort in spreadsheets and SQL, and in BI tools (Looker Studio, Tableau, Power BI, Metabase, or similar).
• Experience with A/B testing tools (Firebase Remote Config, Google Optimize alternatives, Unity Remote Config, or in-house frameworks).
• Excellent communication skills and the ability to influence product and engineering decisions.

Good to have

• Experience across both gaming (hyper-casual, casual, hybrid-casual, midcore) and non-gaming (utility, productivity, lifestyle, edtech, photo/video) apps.
• Experience with subscription apps and paywall optimisation.
• Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Singular, Firebase, GameAnalytics, Amplitude, Mixpanel).
• Understanding of Python or scripting for automation and reporting.
• Knowledge of privacy, consent, and platform policy requirements.
• Experience working with publisher or ad network account managers to negotiate better terms.

Key Performance Indicators

• Total monetisation revenue (ads + IAP) for assigned apps
• ARPDAU and ARPU/LTV growth
• Ad eCPM, fill rate, and impressions per DAU
• IAP and subscription conversion, ARPPU, and renewal rate
• ROAS and LTV-to-CAC payback
• Number and win-rate of monetisation experiments
• Retention and session-length guardrails (no negative impact from monetisation changes)

What Success Looks Like

• First 30 days: Learn the portfolio, audit current monetisation setups, and identify quick wins.
• First 90 days: Launch a prioritised experiment roadmap and show measurable ARPDAU or conversion gains on key apps.
• First 6–12 months: Establish a scalable monetisation playbook for the portfolio, with improved LTV and ROAS across assigned apps.

What We Offer

• Ownership of monetisation across a diverse app portfolio
• Direct impact on revenue and a seat at the table for product decisions
• A fast-moving environment with room to experiment
• Competitive compensation: [Salary range / performance incentives]