EXECUTIVE I - SALES ENGINEERING

Asian Paints Limited; India; On-site; INR 500,000 - 700,000; Full time

Job summary

Asian Paints Limited is seeking frontline sales personnel to grow and penetrate waterproofing products in project sales across India. You will engage applicators, contractors and dealers, conduct site visits and trainings, and convert leads into orders.

Responsibilities include coordinating with marketing, providing technical pre- and post-sales assistance, and building long-term relationships with stakeholders through demonstrations and on-site support.

Qualifications

• Essential • B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course
• Other graduation qualifications to be considered only in cases where relevant experience is found suitable

Responsibilities

• Identify, lead generate and visit project sites with applicators, contractors and dealers to drive waterproofing sales.
• Conduct site inspections and prepare proposals including sampling to convert sites.
• Provide pre- and post-sales technical assistance on waterproofing products at project sites.
• Train project sales applicators on practical application and product demonstrations.
• Coordinate with Marketing to share collaterals and training material to applicators and stakeholders.
• Build long-term relationships with key stakeholders through product trainings and on-site support.

Skills

Communication skills

Verbal communication

Written communication

Travel readiness

Education

B.E / B.Tech (Civil) from Tier III/IV Institutes

Tools

MS Office

Excel

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives

Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance
• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence Market Development
• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business Training
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis‑i‑vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market

Key Performance Indicators

Value Target for Waterproofing Products in Project Sales

Qualifications

• Essential • B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;
• Other graduation qualifications to be considered only in cases where relevant experience is found suitable
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course Desired

Previous Experience

• Desired • 1 - 5 years’ experience preferable in Civil construction / chemicals company (Techno-commercial roles), Waterproofing experience preferred
• Product knowledge on construction chemicals and waterproofing products
• Planning and result orientation
• Communication skills- verbal and written Additional Requirements
• Role involves visiting project sites which requires extensive travelling
• Applicant should be mobile pan India as the said role is transferrable in nature
• Proficiency with MS – Office, in particular MS – Excel is mandatory.