Executive - Field Sales - Chennai (U3)

Banaraswala Metal Crafts Pvt Ltd; Chennai District; On-site; INR 300,000 - 550,000; Full time

Job summary

Banaraswala Metal Crafts Pvt Ltd. is seeking a Field Marketing Executive to execute marketing activities across defined geographies and customer segments. You will implement plans, visit customers on-site, demonstrate products, and gather feedback to tailor offerings.

You will manage leads with BI and CRM tools, support sales inquiries, and help close deals while building lasting customer relationships. The role involves preparing reports with market insights and communicating actionable

Responsibilities

• Execute field marketing activities as per assigned geography, customer segments, and industry demands identified by the Business Analytics team.
• Follow the field marketing plan to enhance market penetration and increase brand visibility.
• Provide feedback from the field to refine marketing strategies.
• Conduct on-site visits to customer locations to demonstrate product offerings and build rapport.
• Present product solutions and gather feedback to tailor offerings to meet customer needs.
• Track all leads from the Business Intelligence team from initial contact through the sales pipeline with timely follow-up and conversion.
• Log lead details, progress updates, and outcomes in CRM for effective lead management.
• Coordinate with the sales team to follow up on inquiries, quotes, and potential orders with seamless communication.
• Assist in closing sales by addressing customer concerns, providing information, and negotiating terms when needed.
• Build and maintain strong relationships with new and existing customers to foster long-term loyalty.
• Serve as the primary point of contact for customers, providing support and addressing issues promptly.
• Prepare detailed field marketing reports including market insights, customer feedback, sales progress, and challenges faced in the field.
• Present actionable insights and recommendations to management to shape marketing strategies.

Job description

• Execute field marketing activities as per the assigned geographical areas, customer segments, and industry demands identified by the Business Analytics team.
• Follow the field marketing plan provided by senior management to enhance market penetration and increase brand visibility.
• Provide feedback from the field to the senior marketing team to refine marketing strategies.
• Field Visits:
• Conduct on-site visits to customer locations to demonstrate product offerings, understand customer requirements, and build rapport.
• Present product solutions and gather feedback to tailor offerings to meet customer needs.
• Lead Tracking & Management:
• Track all leads provided by the Business Intelligence team from initial contact through the sales pipeline, ensuring timely follow-up and conversion.
• Use CRM systems to log lead details, progress updates, and outcomes for effective lead management.
• Coordinate with the sales team to follow up on inquiries, quotes, and potential orders, ensuring seamless communication with customers.
• Assist in closing sales by addressing customer concerns, providing additional information, and negotiating terms when needed.
• Customer Relationship Management:
• Build and maintain strong relationships with both new and existing customers to foster long-term loyalty and repeat business.
• Serve as the primary point of contact for customers, providing support and addressing issues promptly.
• Preparation of Reports:
• Prepare detailed field marketing reports, including market insights, customer feedback, sales progress, and challenges faced in the field.
• Present actionable insights and recommendations to the management team to shape marketing strategies.