PR & Brand Relations Executive

Concrete Shop; Ahmedabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Concrete Shop is seeking an experienced PR & Brand Relations professional to lead strategy and elevate brand visibility in luxury segments. You will manage media relationships, coordinate events, and drive CSR initiatives while partnering with marketing and creative teams.

The role emphasizes relationship-building with media professionals, HNIs, architects, designers, developers, and business leaders, plus oversight of brand activations and performance reporting.

Qualifications

• 25 years of experience in Public Relations, Brand Relations, Corporate Communications, or Media Relations.
• Experience with luxury brands, architecture, interior design, real estate, building materials, or lifestyle brands.
• Strong communication, networking, negotiation, and relationship-building skills.
• Ability to build relationships with media professionals, HNIs, architects, designers, developers, and business leaders.
• Experience in event coordination, brand activations, CSR initiatives, and media engagement.
• Strong content development, presentation, reporting, and coordination skills.
• Proactive, self-motivated, and capable of managing multiple activities with ownership and initiative.

Responsibilities

• Develop and execute PR strategies to enhance brand visibility and reputation.
• Build and maintain relationships with media, journalists, influencers, and industry platforms.
• Identify opportunities for brand features, interviews, awards, and industry recognition.
• Plan and coordinate exhibitions, networking events, product launches, workshops, and brand activations.
• Coordinate CSR initiatives and build partnerships with NGOs, institutions, and community organizations.
• Collaborate with marketing and creative teams for PR content, campaigns, announcements, and brand communication.
• Monitor media coverage, brand mentions, and public perception.
• Maintain databases of media contacts, stakeholders, events, and CSR activities.
• Prepare PR reports, media coverage summaries, and performance updates.
• Coordinate with internal teams and management to execute brand-building initiatives.

Skills

Public relations

Brand relations

Media engagement

Event coordination

Content development

Networking

Negotiation

Communication

Reporting

Coordination

Education

Bachelor's degree in Public Relations

Bachelor's degree in Mass Communication

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

Role & responsibilities

• Develop and execute PR strategies to enhance brand visibility and reputation.
• Build and maintain relationships with media, journalists, influencers, and industry platforms.
• Identify opportunities for brand features, interviews, articles, awards, and industry recognition.
• Develop and manage relationships with HNIs, architects, designers, developers, and business leaders.
• Plan and coordinate exhibitions, networking events, product launches, workshops, and brand activations.
• Coordinate CSR initiatives and build partnerships with NGOs, institutions, and community organizations.
• Collaborate with marketing and creative teams for PR content, campaigns, announcements, and brand communication.
• Monitor media coverage, brand mentions, and public perception.
• Maintain databases of media contacts, stakeholders, events, and CSR activities.
• Prepare PR reports, media coverage summaries, and performance updates.
• Coordinate with internal teams and management to execute brand-building initiatives.
• Support visitor management, office security coordination, and compliance-related activities as required.

Preferred candidate profile

• Graduate in Public Relations, Mass Communication, Marketing, Business Administration, or a related field.
• 25 years of experience in Public Relations, Brand Relations, Corporate Communications, or Media Relations.
• Experience in luxury brands, architecture, interior design, real estate, building materials, or lifestyle brands will be preferred.
• Strong communication, networking, negotiation, and relationship-building skills.
• Ability to build relationships with media professionals, HNIs, architects, designers, developers, and business leaders.
• Experience in event coordination, brand activations, CSR initiatives, and media engagement.
• Strong content development, presentation, reporting, and coordination skills.
• Proactive, self-motivated, and capable of managing multiple activities with ownership and initiative.