Senior Associate- Public Relations (Agra)

Oswaal Books; Agra District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Oswaal Books in India is seeking a proactive PR professional to manage media relations, digital PR, and brand partnerships across publishing and education sectors.

You will craft press materials, coordinate with journalists, influencers, and production houses, and plan proactive campaigns to support product launches and corporate announcements.

Qualifications

• 1–6 years of proven PR experience in publishing, FMCG, media or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands-on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Celebrity coordination and talent management experience is a strong plus.
• Highly organized, proactive, and detail-oriented.

Responsibilities

• Manage Press Relations & Media Outreach to secure regular coverage.
• Draft, edit, and disseminate press releases, statements, and authored content.
• Maintain relationships with journalists and media across print, digital, and broadcast.
• Identify digital brand integration opportunities with creators and platforms.
• Collaborate with production houses and agencies for brand partnerships.
• Write speeches, op-eds, and leadership talking points; ensure brand voice consistency.
• Coordinate celebrity onboarding, contracts, and PR planning for campaigns.
• Design and execute proactive PR strategies aligned with business goals.

Skills

Media relations

Digital PR

Influencer marketing

Excellent communication

Project management

Education

Mass Communications / Journalism degree

Job description

Key Responsibilities:

• Press Relations & Media Outreach
• Draft, edit, and disseminate press releases, media statements, and authored articles.
• Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.
• Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.
• Digital Brand Integrations
• Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
• Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
• Production House & Agency Collaboration
• Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
• Pitch brand partnership ideas that can be embedded within entertainment or educational content.
• Content Creation & Editorial
• Write compelling authored articles, speeches, op-eds, and talking points for leadership.
• Manage and edit communication materials to maintain a consistent brand voice.
• Celebrity Management
• Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.
• Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
• Strategic PR Planning & Execution
• Design and execute proactive PR strategies aligned with business goals.
• Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
• Event & Campaign PR
• Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.
• Secure pre-event and post-event coverage across relevant media channels.

Key Requirements:

• 1- 6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands‑on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials, authored articles, and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Experience in celebrity coordination and talent management is a strong plus.
• Highly organized, proactive, and detail‑oriented.

Preferred Qualifications:

• Bachelors or Masters in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer‑facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns.